The travel industry is witnessing a remarkable surge in the touring and adventure sectors, with bookings rising significantly.
- According to the Association of Touring and Adventure Suppliers (Atas), these sectors have shown a 10% increase in bookings year on year.
- Moreover, revenues from these sectors have seen a 12% growth, showcasing their lucrative potential.
- Destinations like Spain, Portugal, Morocco, and Turkey are leading in short to mid-haul markets, while Peru, Japan, and Vietnam dominate the long-haul markets.
- Further insights will be shared at the upcoming Atas conference in Leeds, signalling continued interest and expansion.
The travel industry is currently experiencing a notable trend, as the touring and adventure sectors continue to outperform other segments significantly. This growth is evidenced by recent figures released by the Association of Touring and Adventure Suppliers (Atas), which indicate a 10% year-on-year increase in bookings during the first half of 2024. This data, supported by customer analytics from Radar, underscores a burgeoning interest and engagement in these types of holidays.
Financial growth accompanies this surge, with revenues from the touring and adventure sectors climbing by 12% compared to the previous year. This monetary increase illustrates the sectors’ lucrative potential, offering travel agents substantial earning opportunities. Such robust developments suggest that cost-of-living issues have not deterred consumers from seeking enriching travel experiences.
Furthermore, specific destinations are emerging as frontrunners in these sectors, demonstrating particular geographic trends. In the short to mid-haul market, Spain, Portugal, Morocco, and Turkey are leading the charge, offering appealing options for travellers. On the long-haul front, Peru, Japan, and Vietnam have seen significant growth, becoming popular choices for those seeking adventures further afield.
As the industry anticipates continuing developments, Atas plans to provide further insights at their annual conference to be held in Leeds. This event will not only present more sales trends among Atas members but also explore new opportunities and themes, such as the ‘connect’ theme for the annual conference, reflecting the ongoing evolution and adaptation within the industry.
The touring and adventure travel sectors are experiencing steady growth, outperforming other areas in the travel industry with increasing bookings and revenues.
