Gopuff has launched a campaign matching Aldi’s prices to ease Christmas shopping burdens.
- More than 50 popular grocery products are included in the price match campaign.
- The initiative features branded items like Coca-Cola and Kinder Bueno alongside fresh produce.
- The campaign aims to offer affordability and convenience with rapid delivery.
- This price match follows Gopuff’s previous efforts to align its pricing with major retailers.
This festive season, Gopuff has announced a strategic initiative to ease the financial pressures of Christmas shopping by matching Aldi’s prices on over 50 widely-purchased grocery items. This move includes familiar branded favourites such as Coca-Cola, Kinder Bueno, Walkers crisps, as well as essential fresh produce and pantry staples.
In a statement, Leon Tang, Gopuff’s director of growth, articulated the company’s objective: ‘We know that Christmas can be a financially challenging time, and we’re delighted to provide a real way for our customers to save on their favourite products while enjoying the added convenience of quick delivery times and 24/7 offerings in most cities.’ By focusing on affordability combined with the ease of instant delivery, Gopuff is positioning itself as a viable shopping alternative during the hectic festive period.
The campaign, which will continue until the conclusion of the year, is part of Gopuff’s broader strategy to maintain competitive pricing. Prior initiatives included price matching on products such as Stella Artois and collaborations with retailers like Morrisons. This expansion of price matching comes after the company widened its delivery reach earlier this year, including expanded 24/7 availability in more cities and partnerships, such as a Halloween collaboration with Haribo.
Gopuff’s price matching campaign is a strategic effort to provide cost-effective and convenient grocery solutions for the festive season.
