Goodhood, an iconic independent store, has expanded its presence with a larger location in East London’s vibrant retail district. The new store emphasises a dynamic approach to retail, featuring rotational stocks and an array of events.
- Originally based in Hoxton, Goodhood has steadily built a loyal following since its inception in 2007.
- The new space on Hanbury Street integrates Japanese cultural influences with a focus on customer-centric offerings.
- Notable features include the introduction of a circular initiative and collaborations with renowned brands and local creatives.
- The store launch is set to be celebrated with a gathering, reflecting Goodhood’s commitment to community engagement.
Founded in 2007 by Jo Sindle and Kyle Stewart, Goodhood has become a beloved fixture in East London’s independent retail scene, initially starting from a modest shop in Hoxton. After moving in 2014 to Curtain Road, the brand has now relocated to Hanbury Street, marking its latest evolution with a significantly larger space. This move places it strategically between Spitalfields Market and Brick Lane, areas known for their bustling activity and diverse foot traffic.
The new shop is deeply inspired by the founders’ affinity for Japanese culture, which is evident in its design and operational model. The store’s layout is modular, allowing flexibility in hosting various events such as pop-ups and brand takeovers, thereby offering a vibrant and constantly evolving shopping experience. This adaptability ensures real-time responsiveness to customer needs and market trends.
Goodhood’s product offerings continue to reflect its commitment to quality and timeless appeal. The store features an innovative rotational stock system, currently spotlighting high-performing items like Snow Peak camping gear and design-focused homeware by Seth Rogan’s Houseplant brand. The founders note that this approach permits agility in merchandise selection, adapting swiftly to consumer demand.
Beyond retail, Goodhood’s new location will serve as a community hub, fostering local connections through initiatives like the ‘Life After Death’ project. This circular initiative aims to recontextualise deadstock, promoting sustainable consumption by reframing unsold items. Additionally, the store showcases goods from local enterprises, including literature from Artwords and vintage finds from Unified Goods, complemented by music curated by nearby record store Stranger Than Paradise.
Goodhood’s in-house fashion line, Goods by Goodhood, will see expanded visibility in the new store. Collaborating with Brain Dead’s Ed Davis, the line integrates streetwear flair with bespoke design elements. Concurrently, the launch of the ‘Goo’ brand incubator will provide guidance in creative and strategic pursuits for emerging brands, leveraging Goodhood’s extensive industry expertise to nurture new talent.
Co-founder Kyle Stewart articulates the essence of the store’s philosophy, stating, “It’s our belief that there’s a vibe shift happening – and our new home seeks to reflect that.” The emphasis, according to Stewart, is on creating a versatile space that embodies the future vision of retail, merging commerce with experiential engagement.
Goodhood’s new store on Hanbury Street symbolises a progressive step forward in retail innovation, community involvement, and sustainable practices.
