Gold Medal has launched a campaign offering a trip to New York as a prize, aiming to increase bookings in September.
- The campaign, titled ‘Your Holiday, Your Way’, features a variety of travel experiences across top locations.
- Available to agents, this initiative provides insights into popular destinations such as the Maldives and Dubai.
- Participation in the campaign involves booking a package, with the winner announced in November.
- Gold Medal aims to support agents in securing high-demand holidays with this marketing initiative.
In an ambitious effort to boost travel bookings during September, Gold Medal has unveiled its latest campaign promising an enticing trip to New York as a prize. This initiative, aptly named Your Holiday, Your Way, offers agents the opportunity to engage with a curated selection of travel experiences. By emphasising top-selling destinations, this campaign seeks to invigorate agent activities and enhance their promotional strategies.
The campaign’s essence lies in its diverse range, encapsulating various travel options from beach holidays to city breaks, self-drives, and all-inclusive tours, neatly packaged within a comprehensive 40-page brochure. Highlighting destinations such as the Maldives, Dubai, Orlando, and Thailand, the brochure is designed not only to showcase these desirable locations but also to arm agents with expert tips that could aid their clientele.
A distinctive feature of this campaign is its strategic dissemination to 200 Gold Medal agents. Starting from September 3rd, agents can access a wealth of information and support through the Gold Medal website and social media channels, enhancing their ability to deliver tailor-made travel experiences to potential customers. The fusion of digital resources with traditional brochure marketing exemplifies a forward-thinking approach to travel promotion.
The ultimate incentive for participating agents is the potential to win a New York holiday. This prize includes the much sought-after Summit Experience tickets at Summit One Vanderbilt. To enter the draw, agents need to register a Gold Medal package booking between September 3rd and October 31st, with the announcement of the winner scheduled for November. This competitive edge is expected to drive participation and enthusiasm among agents keen to leverage this opportunity for their clients.
Sarah Lancashire, the marketing director, states, “We know that September is a very busy time for travel agents, and that’s why we are delighted to be launching Your Holiday, Your Way; an expertly crafted piece of marketing that we are very proud of and, most importantly, a tool that we know will support agents in securing dream worldwide holidays.” Her comments highlight the company’s commitment to innovation in travel marketing and a deep understanding of agent needs.
Gold Medal’s latest campaign exemplifies a strategic approach to enhancing travel bookings through incentivisation and expert destination marketing.
