Gold Medal has launched its final brochure of 2024, focusing on the Far East and India. This comprehensive publication spans 116 pages, offering a range of destinations including Thailand, Bali, Vietnam, Singapore, Hong Kong, and Japan. The launch is supported by an exciting incentive trip to Malaysia. This well-curated brochure reflects growing demand and strategic market insights.
- Gold Medal presents an extensive 116-page brochure dedicated to Far East and India travel, marking its last release of the year.
- An enticing incentive to visit Malaysia is offered alongside the brochure, promising spots for select agents.
- The brochure features a diverse range of destinations, with special attention on Thailand due to its popularity.
- Japan emerges as a significant growth market, with sales increasing by over 60% this year.
B2B operator Gold Medal has culminated its 2024 product line with a comprehensive brochure that spans 116 pages, dedicated to travel opportunities throughout the Far East and India. This publication aims to cater to the ever-growing demand for travel in these regions, offering agents and travellers a diverse array of options ranging from cultural experiences to relaxing beach retreats.
Accompanying the brochure launch is an incentive programme, crafted to engage travel agents by offering a chance to win a trip to Malaysia. To qualify, agents must register a booking for the Far East or India between late October and mid-December. Additionally, a wildcard entry will be determined, adding an element of surprise and wider opportunity.
Deborah Wadhams, head of long-haul product, indicates that the brochure’s offerings are strategically aligned with current market demands, specifically highlighting Thailand, which constitutes nearly 60% of Gold Medal’s sales in the Far East. The destinations of Phuket and Khao Lak demonstrate substantial booking volumes as they continue to capture the interest of international travellers.
Moreover, the Japanese market is seeing notable expansion, with a 60% increase in sales over the past year, suggesting a robust trajectory into 2025 and beyond. This growth has prompted the inclusion of specialised tours, such as G Adventure’s Back Roads of Japan, to cater to diverse traveller interests.
While India remains a quintessential choice for touring enthusiasts, there is a marked rise in package deals that incorporate beach stays. This trend reflects a broader shift in traveller preferences towards combining cultural tours with leisurely beach experiences.
The printed brochure, along with digital copies, is being distributed across 200 Gold Medal agencies, ensuring accessibility and engagement through various channels. Supporting marketing materials are available on their website and across social media, further amplifying the reach and impact of this campaign.
Gold Medal’s final 2024 brochure exemplifies its strategic focus on meeting traveller demands in the Far East and India.
