Gold Medal has announced a thrilling opportunity for travel agents, coinciding with the unveiling of its USA & Canada 2024-25 brochure.
- Travel agents can win a self-drive fam trip through California, featuring destinations like San Francisco, Sonoma, Sacramento, and Yosemite.
- Participation requires agents to register a US or Canada package with Gold Medal between July 2 and August 31, with three prizes up for grabs.
- An additional wildcard prize will also be awarded, allowing more agents to potentially experience the renowned Californian landscapes firsthand.
- The brochure launch highlights new properties and tour packages, underscoring California’s appeal as a burgeoning travel destination.
In an exciting move aligning with the introduction of its USA & Canada 2024-25 brochure, Gold Medal offers a chance for travel agents to win a coveted self-drive familiarisation trip across California. This initiative is a collaboration involving the B2B dnata Travel Group UK, California Tourism, and United Airlines, aimed at enhancing agents’ firsthand knowledge of key Californian destinations such as San Francisco, Sonoma, Sacramento, and the renowned Yosemite Park.
To be eligible for this exclusive opportunity, agents must register a booking for any US or Canada package with Gold Medal within the period from July 2 to August 31. While three prized slots will be directly linked to these registrations, a special wildcard entry will also be made available, increasing the odds for participating agents to secure a place on this enlightening journey.
The launch of this fam trip coincides with Gold Medal’s latest brochure, which introduces 48 new properties alongside a plethora of multi-centre holidays, escorted tours, and self-drive itineraries that cater to a growing interest in diverse travel experiences. Prominent destinations like Orlando, New York, and Las Vegas continue to attract high visitor numbers, yet there’s noticeable growth in areas like California, the Deep South, and Western Canada, reflecting evolving travel trends.
Reflecting a commitment to adapt to market demands, Gold Medal has expanded its offerings with additional hotels in Nashville and the Canadian Rockies, addressing rising demand in these regions. Deborah Wadhams, head of long-haul product, expresses enthusiasm for sharing this new brochure, designed with precision and consumer-centric insights gleaned from agent bookings. She notes a heightened interest in self-drive and motorhome holidays, as well as complex multi-destination itineraries driven by their specialist brand, Incredible Journeys.
The brochure also spotlights the increasing popularity of rail travel, particularly with services like the Brightline train from Orlando to Miami, which facilitate exploration without the necessity of driving. Additionally, the allure of Christmas in the US remains strong, with New York and other cities offering quintessential festive experiences adorned with parades and light displays. Agents are encouraged to explore these diverse options through the materials and campaign support provided.
This innovative incentive programme underscores the appeal of California while enhancing agents’ engagement with Gold Medal’s diverse travel offerings.
