Gold Medal has launched a new campaign with Atlantis, The Palm, Dubai.
- The campaign, titled “A Golden Masterpiece,” aims to inspire agents.
- It includes a comprehensive guide, marketing resources, and UK events.
- Agents can win holidays to Atlantis, The Palm through bookings.
- The initiative seeks to rekindle excitement for this iconic Dubai property.
Gold Medal, in partnership with Atlantis, The Palm, has unveiled a campaign designed to galvanize travel agents’ interest in the renowned Dubai destination. The campaign, aptly named “A Golden Masterpiece,” embodies a strategic effort to rejuvenate agents’ enthusiasm by providing a plethora of resources and incentives, which include a detailed guide and various marketing assets.
To bolster agent engagement, the campaign offers an array of in-person events across the United Kingdom alongside a webinar, creating multiple touchpoints for agents. A standout feature of the campaign is a competitive incentive, where agents can secure their own holiday to Atlantis, The Palm. This initiative underscores a broader aim to celebrate and deepen the partnership’s potential, enticing agents to engage with Dubai’s vibrant tourism landscape.
Agents participating in this campaign have the option to win one of three distinct holiday packages at Atlantis, The Palm. These packages cater to varied preferences, including an upgrade to the Imperial Club for couples, a family holiday for up to four people during school breaks, or a friends’ getaway with spa treatment access. To qualify for this enticing opportunity, agents need to book a minimum three-night stay at the property by the deadline of July 21, with enhanced chances awarded for packages that include Imperial Club rooms.
Sarah Lancashire, Marketing Director, expressed enthusiasm about the collaboration, highlighting the numerous exciting elements available for agents. She emphasised the series of planned UK events and the incredible incentive prizes as prime opportunities for agents to rediscover the allure and potential of Atlantis, The Palm. Her statement underlines Gold Medal’s historical role as a leading B2B operator supporting the property’s initial introduction, reinforcing its ongoing appeal and evolution.
In her encouragement to agents, Lancashire noted the importance of re-exploring the property’s offerings, which remain competitive amidst Dubai’s dynamic and ever-evolving tourism market. This partnership not only aims to celebrate the continued appeal of Atlantis, The Palm but also to reaffirm its unrivalled position as a unique and desirable destination within Dubai.
The campaign aims to revitalise agent engagement with Atlantis, The Palm, fostering renewed enthusiasm for this enduring destination.
