Go Outdoors enhances its sports offerings with the new Kudos Run department, available both online and in select stores.
- The Kudos Run department features premium products from renowned brands like Adidas and Garmin, tailored for running enthusiasts.
- Specialised foot scanners from Volumental in-store provide detailed gait analysis to recommend personal footwear options.
- Chief Executive Lee Bagnall emphasises the growing demand for running products and expert guidance.
- Six flagship stores, including the newly opened York location, will showcase the new department.
Go Outdoors is expanding its sports collection with the introduction of the Kudos Run department, accessible both online and instore. This new sector offers a wide range of premium running-related products, from footwear and clothing to wearable technology and nutrition, featuring prominent brands such as Adidas, Asics, Garmin, Merrell, New Balance, and Salomon.
The expansion is marked by the incorporation of advanced foot scanning technology developed by Volumental. The foot scanners provide in-depth gait analysis, enabling runners to receive personalised footwear recommendations aimed at enhancing performance and minimising injury risks. This technological integration underscores Go Outdoors’ commitment to delivering cutting-edge solutions to its customers.
Lee Bagnall, the Chief Executive of Go Outdoors, highlights the sustained popularity of running as a key motivator for the new department. According to Bagnall, the Kudos Run initiative is designed to meet the demands of runners at various levels, offering them access to top-tier products and expert advice. “With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance,” he stated.
The Kudos Run department will be featured in six Go Outdoors flagship stores, including newly inaugurated sites in York, Swindon, Coventry, Stoke, Derby, and Stockton. This strategic roll-out is intended to position Go Outdoors as a leading destination for running enthusiasts across the UK, leveraging its partnership with reputed brands and investment in innovative foot scanning technology.
The launch of Kudos Run marks a significant step for Go Outdoors in becoming a comprehensive hub for running enthusiasts.
