Go Outdoors is poised to revolutionise the retail landscape with the unveiling of Europe’s largest outdoor store.
Located in York’s Vangarde Shopping Park, this monumental store is set to open its doors, redefining the shopping experience for outdoor enthusiasts across the continent.
Go Outdoors is set to make a significant retail expansion with the opening of what is anticipated to be the largest outdoor store in Europe. This initiative involves the strategic acquisition of the former John Lewis retail space at York’s Vangarde Shopping Park. Originally established in 2014, this location is poised to become a landmark for outdoor enthusiasts.
The expansive 125,000 square-foot store will accommodate a vast selection of 380 brands, catering to men, women, and children. Notable brands include Adidas, Dickies, Salomon, Merrell, and Oakley, complemented by new brands such as Sweaty Betty and Under Armour. The store will proudly host 30 branded concessions, including the pioneering concession for Adidas’s Terrex line, amplifying the shopping experience.
The newest Go Outdoors store promises more than an extensive product range. It will feature an Alpine Café, introducing a fresh dining concept with an emphasis on locally-sourced produce. This not only enhances the shopping experience but also supports community engagement through culinary innovation.
The impact of the store extends to significant employment opportunities, creating 42 new jobs within the community. It also demonstrates a commitment to staff continuity with 28 employees transitioning from the previous York store. Such developments are critical in strengthening York’s local economy.
Commentary from key stakeholders highlights the importance of this development. Go Outdoors CEO, Lee Bagnall, expressed enthusiasm about the flagship store, touting it as “the biggest outdoor store in Europe.” Meanwhile, Deb O’Donnell, Manager of Vangarde Shopping Centre, noted the store’s role as a community hub that enriches customer interaction and leisure.
The store’s opening will be marked by a grand event on 23 August, with additional festivities on 7-8 September led by Helen Skelton, a well-known brand ambassador and television personality. This event will not only promote the store but also serve as an opportunity to engage with potential customers and the broader community.
Go Outdoors’ strategic expansion in York signifies a robust advancement in the retail sector, marking a blend of expansive brand offerings and community-centric initiatives. The store’s integration of retail and leisure elements positions it as a dynamic addition to the Vangarde Shopping Park.
In conclusion, Go Outdoors’ new venture in York is much more than a store opening; it’s a significant milestone in retail, setting a new standard for outdoor shopping experiences. By blending extensive product availability with innovative community features, it promises to be a transformative presence in Europe’s retail landscape.
