Go Cruise & Travel franchisees Rich and Yvonne Sharp are embarking on a venture to open their first high street location. Their focus on face-to-face interaction promises a growth in clientele.
The new shop in Goole, East Yorkshire, aims to cater to a market that values personal engagement in travel planning. This move represents a significant step from their previous home-based operations.
Introduction to the New High Street Venture
Rich and Yvonne Sharp, franchisees of Go Cruise & Travel, are making a strategic shift to establish their first high street presence. The move comes after two successful years of running their agency from home, signalling a new phase in their business journey.
The couple’s decision is rooted in their firm belief in the power of face-to-face interactions to drive business growth. They plan to open the new agency in the bustling town centre of Goole, East Yorkshire, by the end of the month.
The Strategic Location and Set-Up
Goole, situated on the River Ouse, presents an untapped market for the Sharps. Having signed a five-year lease on a former Tui shop, the new agency is strategically located to capitalise on high foot traffic.
The shop is undergoing renovations to include two desks and a comfortable seating area, ready to welcome clients seeking bespoke travel advice and bookings. This location not only fills a gap in the local market but also offers a promising opportunity for growth.
A Personal Touch in Travel Services
Rich Sharp, drawing from his extensive maritime career, underscores the importance of personal client relationships. “Meeting clients in person has always been our strength. It’s how we connect and grow our business,” he asserts.
With a background as a captain and chief officer on cargo ships, Rich brings a unique perspective to the travel industry, emphasising reliable and personal service.
Yvonne will be working part-time at the agency, complementing Rich’s full-time presence and ensuring that they can meet the diverse needs of their clients effectively.
Support and Training from Fred Olsen Travel
Having received substantial support and training from Fred Olsen Travel, the Sharps are well-equipped to manage their new venture. This backing has been crucial in preparing them for the challenges and opportunities of a high street business.
The transition from a home-based setup to a high street location marks a significant step, backed by strategic guidance from Fred Olsen, ensuring they are ready to meet customer expectations.
Rich’s Maritime Insights and Local Ties
Rich’s maritime background, including his time with Cunard’s cargo division, provides a wealth of experience that informs his business approach. His connection to Goole, where he once navigated ships, adds a personal dimension to the venture.
His career journey from deck cadet to captain reflects a progression of skills and leadership that are now being applied to the travel agency.
Goole’s ongoing investment and industrial growth make it an attractive hub for the new agency, aligning with Rich’s vision for potential local engagement and business development.
Market Potential and Business Objectives
As the only travel agency on Goole’s high street, the Sharps anticipate capturing a significant share of the local market. The town council’s identification of a need for such services supports this outlook.
Rich and Yvonne’s objective is clear: to expand their business by reaching new clients who prefer a personal touch in their travel planning. By moving into a physical location, they aim to enhance their brand visibility and accessibility.
While initially focusing on cruises, the agency’s offerings will diversify to include a wider range of travel services, appealing to varied customer preferences.
Conclusion: Embracing Growth Opportunities
Go Cruise & Travel’s move to the high street marks a pivotal moment for Rich and Yvonne Sharp, as they expand their footprint and embrace new business opportunities.
This strategic shift underscores their commitment to personalised service and community engagement, setting the stage for continued success.
Rich and Yvonne Sharp’s new high street agency not only fills a market gap but also leverages personal service to attract clients.
Their experience and strategic location in Goole bodes well for future growth, marking a new chapter for Go Cruise & Travel.
