Asda’s latest Christmas advert sees gnomes stepping up to save the festive season.
- A heavy snowstorm threatens Asda’s holiday preparations, sparking concern among employees.
- Enter the gnome commandos, who magically transform the store into a Christmas wonderland.
- The advert showcases Asda’s diverse festive range, from mince pies to sequin dresses.
- Asda’s gnomes have been popular for years, with sales exceeding 100,000 over four Christmas periods.
In a whimsical and imaginative turn, Asda has launched a Christmas advertisement starring a team of garden gnomes tasked with salvaging the festive period. The narrative opens during a severe snowstorm, with Asda employees, Maggie and Bill, worried about the impending Christmas season due to closed roads between their location and Sheffield. The unique solution? Gnomes! When Bill activates a gnome with a gentle press to its nose, a signal is sent out to an entire network of similar garden figures across the nation, all ready to lend a helping hand.
Responding to this call, a unique team composed of Max, Gnibbles, Gnorma, Gnicky, and Gnarla mobilises to the scene. These gnome commandos, set to the nostalgic theme of The A Team, transform the store overnight into a festive wonderland. This includes a showcase of Asda’s Christmas offerings, featuring its much-talked-about ‘Exceptional’ mince pies, a stylish George ombre sequin dress, and holiday treats such as penguin bao buns and a gingerbread gnome.
As dawn breaks, the chief gnome Max commands, “It’s time to go Gnome,” as the gnomes make their exit in Asda delivery vans, successfully leaving the store primed for the holiday rush. The ad concludes on a cheerful note, adapted from Chris Rea’s Christmas classic with the lyrics cleverly altered to “Driving Gnome for Christmas.”
Gnomes have secured a beloved status amongst Asda’s customers, their popularity reflected in sales figures supporting a variety of themed gnomes, from dancing Santas to the hero gnomes featured in the current advert. The ad, which made its debut on social media, will soon grace television screens for wider viewership.
The creativity of Asda’s gnome-themed ad highlights the retailer’s commitment to providing a festive experience.
