BBC Children’s and Education has announced a fresh and innovative show for young audiences, entitled Playtime Towers.
- This initiative broadens the BBC’s commitment to providing educational and imaginative content for pre-schoolers aged 2-4.
- Playtime Towers, filmed in Glasgow, offers a unique format through various activities on different floors of a tower block.
- The show’s creative approach aims to engage children and their parents, featuring Bella, the Elevator Fun Maker.
- This development aligns with BBC’s continuous evolution in children’s programming, shining a spotlight on Glasgow as a filming location.
BBC Children’s and Education has launched a new show for pre-schoolers known as Playtime Towers. This development signals a continued commitment to educational and imaginative programming targeted at children aged 2 to 4. By showcasing playful and informative content, the BBC aims to stimulate young minds and offer a gateway to its broader spectrum of children’s entertainment.
The programme, currently in production in Glasgow, presents a fresh take on the traditional children’s TV format, embodied by the concept of a tower block filled with educational activities and play opportunities. Each floor of the show is host to different activities, discovered as viewers accompany Bella the Elevator Fun Maker, portrayed by Rose-Marie Christian, who guides the audience through these explorations.
As Kate Morton, Senior Head of Commissioning for CBeebies, highlights, “Little ones and their grown-ups will love this new take on the classic children’s TV format”. The series promises to evoke nostalgia while providing modern entertainment akin to long-loved programmes like Playschool. This blend of fun and learning is designed to create memorable experiences for today’s children, positioning Playtime Towers alongside family favourites such as Show Me, Show Me.
Significantly, the decision to film in Glasgow rather than the traditional base in Salford represents the BBC’s strategic interest in diversifying its production locations. With Anna Perowne as the Executive Producer and the commissioning efforts led by Julia Bond and Dan Flint, this move reflects the broadcaster’s efforts to maximise its operational footprint while embracing diverse cultural settings for its productions.
Such projects not only enrich the BBC’s offerings but also underscore Glasgow’s rising profile in the creative industry. The previous relocation of Saturday Mash-up! to Pacific Quay further attests to this burgeoning trend of utilising Glasgow’s vibrant cityscape for high-profile children’s programmes.
The launch of Playtime Towers underlines the BBC’s innovative approach to early childhood content, enhancing its cultural reach through strategic location choices.
