G Adventures has launched ‘Solo-ish’ Adventures, a series of escorted tours tailored for solo travellers seeking communal journeys. The tours cover diverse destinations with the first departures in spring 2025.
- All tours are led by women, known as Chief Experience Officers, enhancing female employment within the travel industry.
- The offerings aim to cultivate deep connections between travellers and local cultures through curated experiences.
- Solo-ish Adventures provide both group activities and personal time, perfect for mature travellers who prefer spontaneity without isolation.
- The initiative addresses barriers solo travellers face, offering a sense of security and camaraderie.
G Adventures has introduced a novel range of escorted tours, aptly named ‘Solo-ish Adventures’, specifically designed to accommodate solo travellers who seek to journey within a group setting. These tours offer an appealing proposition for those desiring the independence of solo travel, coupled with the comfort and social aspect of group excursions. Slated to commence in spring 2025, these tours span a multitude of exotic destinations including Jordan, Morocco, Peru, Costa Rica, South Africa, South Korea, Bali, Italy, Greece, Portugal, India, Vietnam, and China.
One of the defining features of these tours is the leadership by women, referred to as Chief Experience Officers (CEOs). This targeted approach not only aligns with the growing number of female solo travellers but also supports women in gaining substantial roles within the travel sector. Brian Young, managing director for Europe, the Middle East, and Africa, elaborated on the concept as a strategy to empower women through meaningful employment opportunities while overseeing these tours.
The tours are meticulously designed to forge significant interactions between travellers and the local populace. This is exemplified in the first three days of each tour, which includes shared experiences such as cooking lessons and community tourism activities, crafting a cohesive group dynamic. A striking element of the tour includes ‘epic experiences’, spontaneous moments designed to elevate the travel experience beyond conventional itineraries.
To further enhance the appeal for solo travellers, G Adventures has incorporated a ‘me day’ within the tour schedule. This day provides individuals the flexibility to pursue personal interests, whether it be relaxing at a scenic locale or indulging in local culture, offering a balanced blend of structured and unstructured experiences.
Yves Marceau, product vice-president, highlighted the evolution in traveller mentalities, noting a rise in mature individuals opting for solo adventures. The Solo-ish Adventures address common concerns such as the fear of solitude or being an ‘odd one out’ amidst couples, providing a solution through communal travel. This demographic is rapidly increasing, positioning Solo-ish tours as a timely offering in the travel market.
G Adventures’ Solo-ish Adventures reflect a transformative step in solo travel, blending independence with communal experiences.
