G Adventures has launched a unique opportunity for UK travel agents to experience a Taylor Swift concert.
- The initiative aims to foster community and happiness among travel agency partners globally.
- Top-selling agents will be invited to attend a concert in London, among other international locations.
- Tickets will be allocated based on cumulative sales, with monthly winners from January to July.
- Further details and updates are available on the ‘Agents of Change’ Facebook group.
G Adventures, in its latest promotional effort, has introduced an unprecedented opportunity for travel agents from the UK and beyond. The initiative extends an invitation to top-performing agents to witness a live performance by the famed artist Taylor Swift, with the UK agents specifically attending an event at Wembley Stadium in August. This venture is emblematic of G Adventures’ commitment to nurturing a sense of community and joy among its partners, mirroring the essence of what Taylor Swift inspires in her fanbase.
The incentive programme is structured to reward agents based on their sales performance, fostering a competitive yet engaging environment. According to Bruce Poon Tip, founder of G Adventures, the goal is to “create happiness and community for our agency partners in the same way” the company achieves for its travelers. Poon Tip also shared his excitement through a playful nod to Swift’s lyrics, adding a personal touch by mentioning his familiarity with her music through his daughters.
The selection of 75 agents who will attend the concerts in locations such as London, Toronto, or New Orleans, speaks to the global nature of this initiative. Each month, from January until July, the top-selling agent will be awarded a coveted spot for the event. Additionally, wildcard spaces will be announced in the following months, offering further chances to be part of this exclusive experience.
The programme not only rewards those with the highest sales but also aims to engage agents in a global community through the ‘Agents of Change’ Facebook group. This platform serves as a hub for further information and updates, ensuring participants are informed and can interact, enhancing their professional network.
This initiative by G Adventures exemplifies a strategic blend of community building and rewarding excellence in the travel industry.
