G Adventures is offering more opportunities for agents to see Taylor Swift live.
- Five additional ‘karma’ cards have been introduced by G Adventures.
- Participants must display their passion for Taylor Swift in a 30-second video.
- Winners will be chosen by a regional sales team based on specific criteria.
- The campaign has generated significant excitement among agents worldwide.
G Adventures has amplified its incentive scheme, providing travel agents with five extra opportunities to win tickets to a Taylor Swift concert. These coveted ‘karma’ cards will be awarded to one agent per region who best exhibits their enthusiasm and dedication. The initiative is part of the ‘You Belong with G Experience’ campaign, initially launched six months ago, that has already seen thirty agents win tickets through their outstanding contributions and creativity.
To be eligible for a ‘karma’ card, entrants must create a 30-second video demonstrating their ardour for both Taylor Swift and G Adventures. The judging panel will be looking for submissions that epitomise excitement through song, dance, and imaginative displays of fandom. The challenge invites participants to infuse their entries with creativity and personality, aiming to capture the attention of judges with genuine enthusiasm and innovative expression.
Stu Darnley, the national sales manager at G Adventures, mentioned the remarkable response from the agent community, expressing his anticipation for the live concert experience. He emphasised the sense of unity and shared passion among Taylor Swift fans, which parallels the camaraderie G Adventures wishes to foster among its travel community. His statements underline the significance of such engaging activities in energising and uniting the company’s partners.
The competition necessitates that participants must have completed a minimum of four bookings with G Adventures during the campaign period, which spanned from 1 January to 30 June. The meticulous selection process ensures that the winners, who will be announced on 12 July, genuinely reflect the dedication and spirit of the campaign.
A unique aspect of this competition is the call for ‘true Swifties’ to showcase their unbridled passion in creative videos. These videos are seen as an avenue for agents to not only express their love for Taylor Swift but also to strengthen their bond with the G Adventures community through shared experiences and interests.
This initiative offers a unique blend of creativity and engagement, fostering strong community ties.
