A dedicated team from Not Just Travel is set to embark on a meaningful journey along the iconic Inca Trail, aiming to raise £10,000 for breast cancer charity Pink Ribbon Foundation. This significant endeavour brings together 20 consultants and corporate team members in a challenging yet rewarding experience.
- The trek, known as the “Breast Trek Ever,” will run from September 29 to October 9, with participants honouring their colleague, breast cancer survivor Rachael Coyne.
- Not Just Travel collaborates with G Adventures, its key trade partner, to ensure a transformative experience for all involved, both personally and for the charity beneficiaries.
- The organisation is equipping the team with fitness tips, marketing tactics, and social media strategies to successfully share their journey and encourage fundraising efforts.
- Members of the Pink Ribbon Foundation commend the collaboration, highlighting the importance of direct funding to support numerous UK breast cancer charities.
In a collective effort to support breast cancer causes, a team from Not Just Travel is poised to undertake a 25-mile trek along the renowned Inca Trail to Machu Picchu. The goal is to raise £10,000 in support of the Pink Ribbon Foundation, with particular dedication to Rachael Coyne, a consultant who has courageously battled and survived breast cancer twice.
Over the period from late September to early October, twenty of Not Just Travel’s team, including consultants and corporate members, will participate in this event titled the “Breast Trek Ever.” The trek serves as both a personal challenge and a tribute to resilience, underpinned by the supportive community formed within the team and beyond. Steve Witt, co-founder of Not Just Travel, remarked on the profound impact of this journey, citing the unmatched sense of accomplishment and unity it fosters.
G Adventures, a longstanding partner of Not Just Travel, plays a pivotal role in orchestrating the logistics and execution of this campaign. Katie Bunting of G Adventures expressed delight in facilitating this endeavour, recognising its potential to galvanise community spirit and make a substantial difference for breast cancer charities.
The campaign also incorporates training and fitness preparation for the participants, alongside strategic marketing and social media initiatives to amplify their fundraising efforts and promote the geographic and cultural richness of their destination. This comprehensive approach not only aims to maximize the initiative’s impact but also seeks to bring the stunning landscapes of Peru closer to a wider audience.
Lisa Allen from the Pink Ribbon Foundation acknowledges the significant role that this collaboration with Not Just Travel plays in securing funding for smaller UK charities focused on breast cancer support. The foundation praised the enthusiasm and commitment shown by Not Just Travel’s consultants, noting that a substantial portion of funds raised will be allocated directly to such charities.
One participant, Sam Cummings, shared her excitement for the trek, stating it is a long-anticipated dream to visit South America. Cummings looks forward to sharing her experiences with customers, thereby enriching her professional engagement while contributing to a noble cause. This endeavour offers participants both personal fulfilment and an opportunity to truly resonate with their clients through shared adventures.
The upcoming Inca Trail trek exemplifies the power of community and adventure in making a tangible impact on charitable causes.
