WXY introduces a new skills platform, offering free bespoke training sessions for in-house marketing teams to mark the launch.
- Participants can choose between in-person or virtual sessions, designed to enhance creative and marketing abilities comprehensively.
- WXY emphasises the flexibility of their training packages to meet diverse marketing and commercial objectives.
- Interested companies must apply by November 5, 2024, to win a training session tailored to their specific needs.
- The announcement highlights WXY’s commitment to fostering talent in the UK marketing landscape through innovative educational solutions.
WXY, a creative agency based in MediaCity, has unveiled a novel platform, Training by WXY, intended to augment the capabilities of in-house marketing teams. The launch is celebrated with an offer of free bespoke training sessions to improve proficiency in social media, content creation, and campaign management.
The training can be conducted either in-person or virtually, catering to the varied needs of participants seeking to bolster their team’s creative and marketing prowess. This initiative is part of an overarching objective to fulfil the burgeoning demand for skill development within the marketing sector.
Marc Young, co-founder of WXY, has articulated the agency’s strategic approach: ‘WXY has helped build cut through, culture-led creative campaigns and have been increasingly asked to deliver training on how we do this.’ This statement underscores the necessity of such practical education in driving successful campaigns that meet commercial targets.
The programme offers a comprehensive curriculum, including modules on brief writing and campaign planning. A popular feature is the creative workshop designed expressly for agencies aiming to refine their artistic conceptualisation and strategy execution skills.
Businesses interested in the bespoke training sessions are encouraged to submit their contact information on trainingbywxy.com before the deadline of November 5, 2024. The winning entry will receive a tailored training experience that aligns with their organisational objectives.
WXY continues to collaborate with brands and agencies across the UK, leveraging their expertise in crafting impactful campaigns that integrate social and earned media. Their experience since 2018 positions them as a leader in providing culture-driven marketing solutions.
WXY’s new platform represents a significant step forward in equipping marketing teams with essential skills to excel in dynamic market environments.
