Frasers Group has expanded its credit and loyalty programme to include Hornby Hobbies.
- The extension allows Hornby customers to use Frasers Plus for buy now, pay later options.
- Hornby joins over 20 retailers benefiting from Frasers Group’s financial services.
- The initiative is aimed at enhancing customer shopping flexibility, particularly before Christmas.
- Frasers and Hornby reps express enthusiasm for providing customers with more choice and convenience.
Frasers Group has introduced its credit and loyalty programme to Hornby Hobbies. This strategic initiative enables customers of Hornby, a renowned toy group, to access Frasers Plus’s buy now, pay later options, thereby increasing shopping flexibility. This partnership highlights the growing synergy between retailers and financial service providers in offering enhanced consumer experiences.
The inclusion of Hornby in Frasers Group’s credit scheme indicates a significant expansion, bringing the total number of participating retailers to over 20. These include well-known names such as Flannels, LookFantastic, Myprotein, and Cult Beauty. Such collaborations reflect an industry-wide trend where financial flexibility is becoming a key component of consumer engagement strategies.
David Twigg, Frasers Group’s managing director of financial services, stated, “Rolling out Frasers Plus with Hornby marks another exciting development for the group, and we’re pleased to be able to offer Hornby customers – and our existing Frasers Plus customers – even more choice and a more flexible shopping experience, especially in the run-up to Christmas.” This statement underscores the company’s commitment to enhancing consumer satisfaction through innovative solutions.
Michael Manton, head of ecommerce at Hornby Hobbies, echoed this sentiment, expressing enthusiasm for the new offering. He mentioned, “With the introduction of Frasers Plus, we’re thrilled to offer our customers a flexible and rewarding way to bring home their favourite models and sets.” According to Mr. Manton, this initiative not only adds convenience but also enriches the shopping experience for collectors and hobbyists, especially during the festive season.
The decision to integrate Frasers Plus into Hornby’s purchasing framework aligns with the broader industry focus on providing customer-centric solutions. Such moves are designed to cater to evolving consumer preferences, enabling them to manage their finances more effectively while indulging in their hobbies.
The partnership between Frasers Group and Hornby Hobbies marks a significant step in enhancing consumer financial flexibility and convenience.
