Burberry appoints Paul Price, ex-Topshop CEO, as chief product officer.
- Price re-joins Burberry, where he served for a decade until 2017.
- He will take on merchandising, licensing, and showroom responsibilities.
- Price reports to CEO Joshua Schulman, aiming for growth and innovation.
- The appointment highlights Burberry’s commitment to enhancing value creation.
Burberry has announced the appointment of Paul Price as its new chief product merchandising and planning officer. Price, formerly the CEO of Topshop and Topman, returns to Burberry, where he previously served as chief merchandising officer for ten years until 2017. This strategic move reflects the brand’s ongoing commitment to bolstering its leadership team with experienced professionals.
Set to assume his new position on 9 December, Price is poised to join Burberry’s executive committee, reporting directly to Joshua Schulman, the company’s chief executive. Schulman praised Price’s past contributions during Burberry’s significant period of value creation, citing his influence on product strategies that delivered consistent double-digit growth.
In his new role, Price will oversee the merchandising and planning teams, in addition to those in licensing, architecture, and the showroom. His extensive experience across retail channels and geographies positions him well to drive Burberry’s commercial success and creative initiatives.
Expressing enthusiasm, Price remarked, ‘I’m truly excited to be joining Burberry. Burberry is such an iconic brand with an incredible legacy in British fashion and luxury. Its rich history and unique cultural resonance set it apart and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.’
Schulman’s endorsement of Price highlights the importance of leadership in steering Burberry’s strategic direction. He described Price as an exceptional merchant equipped to unleash the commercial and creative alchemy needed to propel the brand forward. This high-profile appointment underscores Burberry’s strategy to enhance its product offerings and market position.
Paul Price’s return to Burberry marks a strategic enhancement to its leadership, promising innovation and growth.
