Climb & Conquer, a Durham-based search marketing agency, has appointed Cameron Keegan-Wood as head of growth.
- Keegan-Wood brings significant experience from his time at Visualsoft and THG Ingenuity, preparing him to drive the agency’s expansion.
- The appointment is pivotal as Climb & Conquer embarks on its inaugural outbound strategy to explore new markets.
- Keegan-Wood will lead commercial activities, including the development of a dedicated sales department.
- The agency continues to expand, with new office premises in Durham, while maintaining a remote-first approach.
Cameron Keegan-Wood has been appointed as the new head of growth at Climb & Conquer, a search marketing agency based in Durham. His extensive experience in business development and strategy, acquired from senior roles at Visualsoft and THG Ingenuity, makes him well-suited to steer the agency towards its goal of £1.3 million in the next financial year. This appointment signifies a notable step for Climb & Conquer, particularly as it launches its first-ever outbound strategy.
Historically, Climb & Conquer has benefited from robust inbound demand, primarily due to its success in search engine optimisation and attaining top positions in Google rankings. However, with Keegan-Wood’s leadership, the agency aims to proactively engage with new markets and refine its approach. As head of growth, he will be responsible for all aspects of the agency’s commercial activities, focusing on the establishment and development of a dedicated sales department.
Keegan-Wood’s responsibilities will involve optimising the sales pipeline—ranging from lead generation to deal closures—while also exploring new business development initiatives and partnerships. Furthermore, he plans to enhance the agency’s white-label offerings and leverage its strong referral network to fuel further expansion beyond the acquisition of new clients.
Shane Parkins, the founder of Climb & Conquer, praised Keegan-Wood’s appointment, noting his passion and expertise in the field and describing him as a “unique individual… bursting with ideas.” Parkins emphasised that Keegan-Wood’s results-driven approach aligns with the agency’s operational ethos, which eschews unnecessary embellishments, focusing instead on tangible outcomes.
Keegan-Wood expressed enthusiasm about joining the agency at this transformational juncture, recalling how it reminds him of the beginnings of other prominent agencies. He highlighted the strategic importance of scaling at this stage, reinforcing his excitement to contribute to Climb & Conquer’s growth.
As part of its expansion strategy, Climb & Conquer, which serves clients in e-commerce and lead generation, has secured its first office premises in Durham. This move provides a physical workspace for local staff and a venue for client meetings, although the agency remains committed to its predominantly remote operation across the UK.
Climb & Conquer’s strategic expansion and leadership appointment signal a dynamic phase of growth for the agency.
