Two former IMA leaders have launched a new agency in Leeds.
- Will Hughes and Chris Quinn, with significant industry experience, lead the initiative.
- Their agency, Invested, focuses on media strategy and innovative approaches.
- Invested aims to leverage AI for enhanced media campaign planning.
- The founders are committed to a workplace that fosters motivation and value.
In a new venture, former IMA seniors Will Hughes and Chris Quinn have introduced their freshly minted agency, Invested, in Leeds. The partnership, formed after their tenure at IMA where they held senior positions in media operations and digital strategy, marks a pronounced shift towards independent agency work. Their professional journey began 14 years ago at Brilliant Media, and their collective experience spans notable brands like Wren Kitchens, Expedia, and Marriott.
The core of Invested’s offering lies in its commitment to innovative media strategies. Designed to transcend traditional performance media constraints, the agency aims to guide clients in exploring new channels and tactics. This flexibility allows for open collaboration with creative, development, PR, and social teams, enhancing the client service experience.
Services provided by Invested include comprehensive media planning, strategy development, auditing, and consultation, as well as training. By striving for seamless integration across various media forms, Invested fosters dynamic partnerships that help brands confidently navigate the evolving media landscape.
Recruitment to expand the team is underway as Hughes and Quinn anticipate hiring new senior talent by year-end. They focus on building an agency environment where employees are motivated, valued, and encouraged to deliver exceptional outcomes. Hughes emphasises this vision, stating, “The idea of starting our own agency was something we have talked about for well over a decade, and it felt like the time was right.”
Invested’s approach includes embracing artificial intelligence to streamline operations and enhance media planning. Chris Quinn acknowledges the burgeoning role of AI, highlighting its potential to relieve administrative burdens and allow for deeper client focus. “AI can assist in leveraging reliable research and insights to build meaningful strategies,” he asserts, reinforcing AI’s role in transforming media campaign planning.
Quinn and Hughes’s establishment of Invested marks a strategic evolution in media agency innovation.
