Apprentify has introduced a new initiative, Flourish, to transform how recruitment and talent support are approached, particularly for diverse backgrounds.
- Flourish aims to bridge the talent gap by recognising individuals from various educational and socio-economic backgrounds.
- Managing Director Sarah Skelton leads this initiative, challenging traditional recruitment models that focus heavily on university degrees.
- The programme offers additional coaching in mental resilience and confidence-building for new sales candidates.
- Flourish offers continuous support, empowering individuals through skill development and industry insights.
In a bid to revolutionise the recruitment process and offer equal opportunities to individuals from diverse backgrounds, Apprentify has embarked on a new venture named Flourish. This initiative is committed to identifying and nurturing talent from all walks of life, especially catering to non-graduates and those contemplating a career switch.
Guided by Managing Director Sarah Skelton, Flourish addresses the prevailing frustration concerning the neglect of talented candidates who do not fit the stereotypical mold of ‘ideal’ salespersons. Skelton points out the industry’s oversight in recognising potential among non-traditional candidates, coupled with an overemphasis on academic credentials. Her comments highlight the need for skill development beyond just technical knowledge.
Flourish’s approach extends beyond just recruitment. It provides new sales professionals with one-on-one coaching aimed at building mental resilience and confidence, essential components for success in sales. Such personalised support is designed to help candidates overcome specific challenges, thereby increasing their potential for successful career transitions.
The programme’s uniqueness lies in its continuous involvement with candidates throughout their employment, offering guidance and support as they adapt to new roles. This holistic method not only equips individuals with crucial communication and life skills but also offers insights into the sales industry, ensuring they are well-prepared.
Sarah Skelton, leveraging over two decades of experience in training and recruitment, plays a pivotal role in driving Flourish’s mission. Her collaboration with Jonathan Fitchew, the CEO of Apprentify Group and former Pareto founder, underscores the initiative’s commitment to continuous support for both employees and employers.
Flourish represents a significant step towards reshaping recruitment by fostering inclusivity and ongoing support for diverse talents.
