Elaine Learmonth joins Flight Centre, marking a pivotal moment in their leisure business strategy.
- Tasked with spearheading UK product strategy, Learmonth will focus on enhancing land, cruising, and tour sales.
- Her appointment aims to align with Flight Centre’s growth objectives, offering tailored long-haul travel experiences.
- Learmonth brings extensive industry experience from Exodus Travel, Tui, and other esteemed travel entities.
- Lucy Clifton and Jason Hartley emphasise the strategic importance of Learmonth’s role in their leadership team.
Elaine Learmonth has been appointed as the new product leader for Flight Centre’s leisure business, an exciting development that aligns with the company’s strategic ambitions. Learmonth’s role will involve crafting a robust product strategy tailored to the UK market, with a significant focus on expanding the company’s land, cruising, and tour sales. This move underscores Flight Centre’s commitment to enhancing its offerings in these key areas.
Learmonth’s appointment is strategically significant, perfectly synchronising with Flight Centre’s growth agenda. She brings invaluable experience from her previous tenure at Exodus Travel, where she excelled as the senior product manager for Africa and the Americas. Her prior roles at Tui and with tailor-made safari specialists in South Africa further bolster her credentials and promise a fresh perspective in her new position.
Elaine Learmonth will report directly to Lucy Clifton, Flight Centre’s general manager for the UK, and Jason Hartley, the global head of merchandising and pricing. Both Clifton and Hartley highlighted the importance of Learmonth’s comprehensive industry knowledge, asserting that such expertise is crucial for propelling their ambitious growth strategies forward.
Lucy Clifton praised Learmonth’s industry acumen and operational insight, stating that her appointment was a clear choice. “Appointing Elaine, with her wealth of experience and extensive knowledge of the industry, was a no brainer for us,” she remarked. The management is eager to leverage Learmonth’s capabilities to enrich their tailor-made long-haul travel offerings significantly.
Expressing enthusiasm for her new role, Learmonth commented, “Joining a leading global travel retailer like Flight Centre has always been an ambition of mine, and I’m excited to be joining at such a pivotal time for the business.” Learmonth looks forward to the challenge ahead, aiming to delve deeply into understanding and enhancing the brand’s market presence.
Elaine Learmonth’s appointment is a strategic move by Flight Centre, signalling their intent to advance their leisure business through experienced leadership.
