First For Bridge has been revitalised by Leger Shearings Group after a comprehensive overhaul, introducing an updated website and branding.
- The relaunch follows the successful acquisition of Arena Travel’s assets in 2022, including the First For Bridge brand.
- Catering to bridge enthusiasts, the new website offers tailored tours in the UK, Europe, and beyond, with categories for all player levels.
- The revamped brand highlights collaboration with EBU-qualified directors and offers attendees official masterpoints for participation.
- Chief Executive Liam Race expressed excitement over serving a new demographic of customers and expanding the group’s product range.
The specialist tour operator, First For Bridge, has been revitalised by Leger Shearings Group with a complete overhaul. This relaunch includes a revamped website designed to enhance user experience for bridge enthusiasts. The website offers various personalised search options, such as destination, holiday type, and team introductions, as well as featuring an informative blog with holiday experiences and expert advice.
Leger Shearings Group’s acquisition of Arena Travel’s assets in 2022 paved the way for this relaunch, following the revival of the Stitchtopia brand earlier this year. The new First For Bridge platform is structured to be fully commissionable for travel agents, providing a fresh, appealing product to offer clients.
Focused on providing exceptional travel experiences for bridge players, the newly relaunched First For Bridge caters to all levels, offering fully escorted tours domestically and internationally. Options for beginners, refresher courses, and more experienced players – termed ‘premier’ and ‘play & explore’ – are available, expanding choices for enthusiasts.
The collaboration with English Bridge Union (EBU) further enhances the brand’s offerings, with EBU-qualified directors, such as Mark Hooper and Dom Rayner, leading the tours. Participants are also eligible to receive standard, blue, and green-point masterpoints, adding an official competitive edge to their travel.
Leger Shearings Group’s commitment to individualised travel is evident in their inclusion of features for solo travellers, including introductory meetings to pair potential partners. This approach promises a supportive and engaging environment for all participants.
Liam Race, the Chief Executive, accentuated the objective to curate bridge holidays that not only foster skill development but also ensure enjoyment by hand-picking top-notch hotels with excellent amenities. Emphasising a target to cater to a new customer demographic, the relaunch is expected to diversify the group’s service offerings significantly.
First For Bridge’s relaunch signifies a strategic expansion and reinvigoration of the brand under Leger Shearings Group.
