Outrank has announced a new leadership appointment to enhance their digital strategies.
- Fiona Laverick has been named the new search director at Middlesbrough’s Outrank agency.
- Laverick brings extensive expertise in SEO, PPC, and multi-channel digital marketing.
- Her previous experience includes leading the digital strategy team at Crafter’s Companion.
- Outrank plans for growth and international expansion under new leadership.
Outrank, a Middlesbrough-based digital marketing agency, has appointed Fiona Laverick as its new search director, aiming to strengthen its digital strategy. Moving from her previous role as the head of digital marketing at Crafter’s Companion, Laverick is expected to bring a wealth of experience and expertise to her new position, particularly in SEO, PPC, social media, email, and affiliate marketing.
Her success in managing comprehensive digital strategies across various platforms, including significant involvement in website development and migration, marks her as a significant asset to Outrank’s ambitions. In her statement, Laverick expressed enthusiasm about joining the agency, underlining the company’s distinctive, close-knit culture and its commitment to achieving measurable results for small and medium-sized enterprises (SMEs).
Laverick stated: “From my first meeting with the team at Outrank, I instantly knew this was a company I wanted to be a part of. What sets Outrank apart is its close-knit culture and commitment to delivering real, measurable results for SMEs. Its approach to growth and tailored digital strategies align perfectly with my passion for making a tangible impact.”
In the capacity of search director, Laverick will lead the agency’s search team with a focus on merging digital strategies with technical development to maximise client success. She will introduce best practices to streamline operations and enhance client service, supporting Outrank’s broader growth plans.
Outrank, under the leadership of its founder Stephen Robinson, has ambitious plans to expand internationally, with target markets including the USA and the Middle East. Robinson expressed his confidence in Laverick’s capability to contribute significantly towards these goals, citing her blend of technical and strategic expertise as vital for business growth. “Fiona brings a blend of technical and strategic expertise that will help grow our business. She has a genuine passion for creating strategies that drive measurable results and deepen client relationships. I’m excited to see her leadership enhance our capabilities and strengthen our position as a leader in digital marketing.”
With Laverick’s appointment, Outrank anticipates significant advancements in their digital marketing initiatives and strategic growth.
