Farnborough Tool Hire Group’s strategic acquisition of Phoenix Hire & Sales marks a significant expansion into the Welsh market, leveraging Phoenix’s well-established foundations to enhance regional presence and service capacity.
- Farnborough Tool Hire (FTH) acquires Phoenix Hire & Sales along with its sister company, bolstering its footprint across Wales and into new geographical territories.
- Founded in Cwmbran, Phoenix Hire & Sales has an impressive turnover, operating from multiple Welsh locations, and is renowned for its exceptional service in construction plant and equipment hire.
- The acquisition, described as a merging of similar-minded businesses, promises to strengthen operational capabilities and expand resources, benefiting both companies’ UK-wide clientele.
- FTH aims to incorporate Phoenix’s established reputation and success, with mutual aspirations of becoming the foremost independent provider of construction tools and equipment in the UK.
Farnborough Tool Hire (FTH), a prominent name in the equipment hire sector, has strategically acquired Phoenix Hire & Sales, a move that significantly strengthens its reach into Wales. This acquisition also includes the sister company, Survey Safety & Training, thereby broadening FTH’s service offerings and geographical influence. By integrating Phoenix’s operations, FTH is poised to enhance its service capacity across the region.
Established in 2008 by Gary and Julie Derraven, Phoenix Hire & Sales has grown into a thriving business with a commendable turnover of £15.4 million as of 2023. With eight operational sites throughout Wales, Phoenix has built a strong reputation for providing top-tier construction plant and equipment hire services. This acquisition is a testament to FTH’s commitment to expanding its market presence while maintaining high service standards.
The synergy between the two companies is evident, with both sharing familial business values and a strong commitment to service excellence. Gerry Marsh, FTH’s Acquisition & Development Director, articulated the strategic advantage of this acquisition, highlighting the opportunity to establish a robust foothold in the Welsh market, thereby enhancing operational strength across a wider geographic region.
Paul Lewis, Managing Director of Phoenix, echoed these sentiments, expressing enthusiasm for the collaboration with a like-minded entity. He pointed out that the merger with FTH will not only provide Phoenix with additional resources but also bolster operational capability, thus enabling better support for their customers’ projects across the UK. The shared vision of becoming the leading independent provider in this sector unifies their strategic goals.
Phoenix’s existing success, combined with FTH’s investment in new equipment and business areas, paves the way for an enriched service offering. This mutual reinforcement signals a promising future for both entities, ultimately benefitting their expansive customer base with enhanced services and equipment availability across the UK.
This acquisition marks a pivotal step towards FTH’s vision of becoming a leading independent tool hire provider across the UK.
