Dnata Travel Group UK’s B2B brands have unified their Farebank Rewards, creating a consistent structure for agents. This overhaul promises substantial earnings for agents, with sums up to £1,500 depending on booking values. The programme now features immediate rewards, addressing past agent feedback for timely incentives. Anticipation builds as the travel community looks forward to reaping the benefits of these changes.
- Agents can now earn significant rewards based on bookings, aligning up to four brands under a single scheme.
- The new reward structure allows for earnings up to £1,500 per booking, contingent on the gross value of travel packages.
- Immediate addition of rewards at booking time fulfils agents’ requests for earlier incentives, enhancing agent satisfaction.
- The travel industry anticipates the positive impacts of the streamlined Farebank Rewards programme across the Dnata brands.
Dnata Travel Group UK has restructured its B2B rewards programme, aligning the Farebank Rewards scheme across its Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys brands. This change simplifies the earning process for travel agents, who can now earn rewards based on the total value of their bookings. The changes are effective from August 1, catering to the agents’ demands for more immediate benefits as opposed to those activated upon a traveller’s departure.
The revised structure introduces a tiered reward system, where agents earn varying amounts based on the gross booking value. For bookings up to £5,000, agents receive £10 per booking. This reward escalates with the booking value, reaching up to £1,500 for those exceeding £150,001. These incentives, now applied at the time of booking, mark a significant enhancement, fostering greater agent motivation and engagement with Dnata’s brands.
Agents have the flexibility to redeem their accumulated rewards against a variety of high street vouchers or use them for personal holiday expenses. This versatility in reward redemption is designed to meet diverse personal and professional needs, adding an extra layer of appeal to the programme.
Trade partnerships director, Karen Fletcher, explained that the changes address direct feedback from agents. According to Fletcher, agents expressed a strong preference for receiving their rewards at the time of booking, a need that the updated scheme now fulfils. She stated, “The updates to Farebank Rewards also mean the four dnata Travel Group B2B brands are aligned in their offering rather than different amounts for each brand.” This alignment is expected to streamline operations and promote consistency across the brands.
The transition has generated palpable excitement within the agent community, especially as updates were teased on platforms such as the Gold Medal Agents Facebook page. The collective anticipation reflects the travel sector’s readiness to adopt this streamlined approach, which integrates substantial benefits and efficient processes.
The unification of Farebank Rewards exemplifies a strategic move towards consistency and enhanced agent satisfaction across Dnata’s B2B brands.
