Skiers are adopting early booking strategies to save costs.
- All-inclusive packages are gaining popularity among ski enthusiasts.
- Concerns about reliable snow conditions are impacting decisions.
- Environmental concerns increasingly influence ski holiday bookings.
- A significant rise in demand for high-altitude resorts is observed.
In an effort to navigate rising costs, skiers are increasingly booking their holidays earlier, with a recent study indicating that over half had made their plans by September, marking a 30% rise compared to the previous year. The primary motivation for this trend, as highlighted by Club Med, is the desire to secure the best possible price, with a significant 91% of early bookers citing this reason.
All-inclusive skiing packages have become the accommodation of choice for many, offering perceived value that attracts 40% of skiers this season. The draw of predictable pricing, coupled with the convenience of these packages, is particularly appealing as most travel plans are concentrated in December.
The upcoming 2024-25 ski season has seen a sharp 47% year-on-year increase in skiers concerned about snow conditions, with 68% expressing unease regarding snowfall. This has led to 30% of holidaymakers now scrutinising recent snow records during their booking process—a noticeable 50% rise from the previous season.
Increased environmental awareness among skiers is evident, with 67% examining the sustainability credentials of their holiday providers, a jump from 60% in the previous year. This shift indicates that eco-friendly practices are becoming a key consideration for skiing holidays, driven by concerns over pollution and resource waste.
High-altitude resorts are seeing a surge in interest, with 82% of skiers more inclined to book such locations, although the associated costs remain a concern. Notably, destinations like Switzerland have gained traction, evidenced by a 30% increase in bookings, alongside a 20% rise for France.
Skiers are prioritising value, snow reliability, and sustainability in their holiday planning.
