Brands can boost visibility through TV sponsorship.
- An event at MediaCityUK will feature experts from ITV, Channel 4, and Sky.
- Jason Spencer and Alex Peet to discuss how brands of all sizes can benefit.
- Key topics include types, challenges, budget planning, and success measurement.
- A must-attend for marketers aiming to enhance their TV sponsorship strategies.
For brands aiming to enhance their market presence, TV sponsorship presents a compelling opportunity. On Tuesday, 5th November, an event at MediaCityUK will delve into this potential. Hosted by Prolific North, in partnership with Leeds agency HUB, the event features industry experts who will provide invaluable insights into TV sponsorship strategies.
The event will include a distinguished panel comprising ITV Business Development Director, Jason Spencer, Channel 4’s Content Solutions Manager, Alex Peet, Sky Sales Controller, Laura Peterson, and HUB chairman, Chris Hudson. They aim to demystify how businesses, regardless of their size, can achieve remarkable results with TV sponsorship.
Jason Spencer emphasised his eagerness to reveal how accessible and effective TV sponsorship can be, saying, “I am really looking forward to lifting the lid on how accessible and effective TV sponsorship can be for brands of all shapes and sizes, as well as sharing more on how brands can integrate into programming in new ways.”
Alex Peet expressed anticipation for the upcoming discussion, stating, “I’m really looking forward to participating in next week’s panel, where we’ll be showcasing the benefits and opportunities sponsorship can offer to brands of all sizes and marketing budgets.”
The event promises to address a myriad of issues pertinent to TV sponsorship. Attendees can expect discussions covering a wide range of topics, such as the various forms of TV sponsorship, the common challenges and misunderstandings, recent shifts in the TV sponsorship landscape, and strategies for budgeting and creatively executing a campaign.
Further, the panel will offer guidance on evaluating the success of TV sponsorship initiatives. Such comprehensive discussions make attending this event an imperative for brands considering or currently involved in TV sponsorship, interested in actionable tips and practical strategies tailored for reaching targeted audiences.
This event offers an unparalleled opportunity for brands to gain deep insights into optimising TV sponsorship strategies.
