A strategic reshuffle at The Social Hub welcomes notable marketing experts from top global companies.
- Trix van der Vleuten, formerly of Philips and KFC, leads the new marketing team as Chief Marketing Officer.
- Daniel Hernández Lyon, Anne Koning, and Nathalie Wilson join alongside, bringing expertise from Edelman, Netflix, and CWT.
- This newly formed team aims to enhance the hub’s marketing and commercial strategies across Europe.
- The Social Hub, headquartered in Amsterdam, plans significant expansion, enhancing its community-focused offerings.
The Social Hub has seen a revitalisation in its marketing leadership with the appointment of well-regarded industry veteran Trix van der Vleuten. Her history includes notable roles such as Chief Marketing Officer for Northern Europe at KFC and leading global brand marketing strategy at Versuni, previously part of Philips. Her strategic vision will bolster The Social Hub’s marketing and operational performance.
In tandem with van der Vleuten, several other distinguished professionals have joined the team. Daniel Hernández Lyon brings his expertise from Edelman as the Director of Global Communications, tasked with overseeing the brand’s communication strategies.
Anne Koning, a former executive at Netflix specializing in brand and social media, now serves as the Global Director of Brand and Content. Her responsibilities include strengthening the brand’s voice and content strategy.
Adding to this robust team, Nathalie Wilson, with her background in the travel industry from CWT, takes on the role of Director of Marketing. Each member contributes distinct insights, enhancing the hub’s collective strategy.
With an impressive B Corp certification, The Social Hub aims to expand its presence beyond its current 18 locations. Plans reveal aspirations to double in size, tapping into markets in Italy, Portugal, and the UK.
Charlie MacGregor, the entrepreneur behind the hub, has crafted a vision that integrates hospitality with community engagement, currently operating over 10,000 rooms. Van der Vleuten’s arrival signals a commitment to innovative growth strategies and cultural relevance.
Marion Koopman, the Chief Operations & Commercial Officer at The Social Hub, expressed confidence in van der Vleuten’s ability to intertwine storytelling with commercial strategies. Her leadership is seen as pivotal in driving transformative growth across Europe.
The Social Hub’s strategic expansion and leadership appointments position it to strengthen its innovative hospitality model throughout Europe.
