The Expedition Cruise Network (ECN) is set to host innovative ‘bootcamps’ aimed at enhancing travel agents’ proficiency in selling Antarctic expeditions.
- These two distinctive events will be held at Silversea’s and Scenic Luxury Cruises & Tours’ offices, respectively.
- The target audience for these bootcamps includes 12 agents at each location, who will gain insights from five established operators.
- An exclusive selling guide has been released to aid agents with essential regional information and sales tips.
- ECN’s leadership highlights the unique fragility and allure of Antarctica as key selling points for travel advisors.
The upcoming bootcamps by the Expedition Cruise Network are designed to substantially elevate travel agents’ abilities in marketing trips to the Antarctic region. The events, strategically hosted at Silversea’s London office on July 17 and at Scenic Luxury Cruises & Tours’ office in Manchester on July 18, underscore the network’s commitment to excellence. Each session is meticulously curated to provide 12 agents exclusive access to vital knowledge directly from five prominent operators renowned for their Antarctic programmes.
By offering these face-to-face training sessions, the Expedition Cruise Network aims to impart not only a comprehensive understanding of the Antarctic terrain but also to imbue agents with the necessary skills to conduct successful sales. The sessions are structured to dive into the complexity and attractiveness of Antarctica, promoting it as one of the remaining pristine wilds on earth. The events promise to equip participants with advanced insights into how to responsibly promote and sell Antarctic cruises, reflecting the latitude of expertise shared by ECN’s bespoke training modules and collaborative cruise suppliers.
In preparation for the bootcamps, the network has developed a dedicated Antarctica selling guide. This guide is an invaluable resource, presenting an array of critical information covering the operators active in the region, travel highlights that visitors might experience, conservation efforts essential in protecting this delicate environment, as well as effective sales strategies. Such material is poised to reinforce the training provided during the bootcamps.
Akvile Marozaite, ECN’s chief executive and co-founder, accentuates the privileged nature of visiting Antarctica, a region not only cherished for its untamed beauty but also for its environmental fragility. “Although Antarctica has become highly sought after, it is still one of the last true wildernesses on earth and a tremendously fragile environment. Visiting is a privilege,” she emphasizes. By devising these intensive bootcamps, ECN seeks to foster a deeper appreciation and understanding among travel professionals, ensuring they are well-prepared to market these exclusive journeys effectively.
Overall, these initiatives by the Expedition Cruise Network aim to advance agents’ competency in promoting and selling Antarctic expeditions responsibly.
