Majestic Wine expands its presence with a new location in Plymouth, housed within The Range’s headquarters.
- The newly launched emporium spans 4,400 sq ft, transforming underused space to feature over 1,200 wine selections.
- Alongside wines, the shop includes a variety of beers, spirits, and low/no alcohol options.
- CEO John Colley expresses enthusiasm about contributing to local communities and expanding experiential retail.
- Recent organic wine sales have surged, reflecting growing consumer interest in environmentally friendly products.
Majestic Wine has strategically expanded its retail footprint by opening a new location in Plymouth, situated within The Range’s headquarters. This development marks a significant step in their ongoing expansion strategy, bringing their expertise and extensive product range to a new community. The Plymouth emporium encompasses 4,400 square feet of tastefully repurposed space, allowing the retailer to showcase over 1,200 wines from across the globe. This includes a diverse selection of beers, spirits, and an assortment of low and no alcohol beverages, catering to a broad spectrum of consumer preferences.
This new Plymouth branch represents the sixth store Majestic has opened this financial year, reinforcing the company’s commitment to expanding its presence in various regions. The recent opening follows the launch of a new 3,450 sq ft space in Solihull, in addition to new outlets in East Dulwich and Brentwood, Essex. Through strategic location choices, Majestic Wine aims to enhance its market reach and deliver high-quality, in-person shopping experiences.
CEO John Colley has articulated the company’s excitement regarding their expansion into Plymouth, which has been a target for some time. Colley expressed optimism about fostering new customer relationships and sharing Majestic’s award-winning wines with the local populace. Emphasising the importance of physical retail spaces, Colley stated, “Majestic remains huge champions of experiential, bricks and mortar retail, and we are proud to be accelerating our investments in towns and cities like Solihull.”
Majestic Wine’s focus on sustainability is further underscored by their organic wine portfolio, which has witnessed an impressive doubling in sales over the past year. This surge is attributed to rising availability and consumer demand for environmentally friendly wine options. As the retailer continues to invest in bricks-and-mortar stores, it is clear that they are equally committed to meeting the evolving preferences of the modern consumer.
Majestic Wine’s expansion through the opening of a new Plymouth store highlights their strategic approach to retail growth and community engagement.
