Exodus Adventure Travels is poised to expand its trade relationships with a strategic mega-fam trip to Morocco.
- Celebrating its 50th anniversary, the company offers 50 places on the trip, split between UK and US agents.
- Managing Director Sam Seward highlights the importance of deepening existing agent relationships.
- Exodus provides a 10% booking incentive on trips from February 20-29, enhancing agent engagement.
- As a B Corp-certified company, Exodus leverages its ethical credentials to attract more agents.
Exodus Adventure Travels, in a forward-thinking move, is planning to strengthen its trade relationships through an illustrious mega-fam trip to Morocco. This initiative marks the company’s 50th anniversary and is expected to support Morocco’s recovery post-earthquake, generously offering 50 places distributed equally between UK and US agents.
This milestone is part of Exodus Adventure Travels’ strategy to not only promote itself but also to fortify the ties with its current trade partners. The gesture aims to acknowledge the agents’ contribution, as they drive 20% of the company’s business, particularly in Asian markets, according to Managing Director Sam Seward.
Seward emphasised the company’s focus on deepening connections with existing agents rather than merely expanding the number of agents they engage with. The strategy prioritises quality and meaningful relationships over sheer quantity, aligning with their commitment to provide the right holiday experiences to the right customers.
A key part of this engagement strategy includes a special 10% discount offered exclusively to agents for trips booked between February 20-29. This incentive is designed to encourage bookings and strengthen the agents’ stake in the business.
Furthermore, as a B Corp-certified entity, Exodus Adventure Travels is leveraging its ethical credentials to engage with a wider audience of agents interested in sustainable travel experiences. The company continues to expand its online reach through webinars focusing on topics like wildlife tourism, ensuring agents are well-versed with their offerings.
Seward, noting the increased agent interest in small-group, ethical adventures, stated, “We want to invest time in agents, give them the depth of understanding of the products and highlight the importance of the right holiday for the right customer.” This approach highlights the company’s commitment to building a robust, informed, and sustainable partnership with travel agents.
Exodus Adventure Travels’ strategic initiatives underscore its commitment to fostering meaningful trade relationships centred around quality and ethical travel experiences.
