A series of noteworthy developments are set to unfold at the upcoming Latin America Travel Association (LATA) roadshow. This highly anticipated event is slated to take place from July 1st to 3rd across Glasgow, Leeds, and Chester.
- The roadshow will feature tourism boards from Peru, Argentina, and Nicaragua, among others, showcasing the diversity of Latin America.
- Specialist operators such as Latin Routes and Journey Latin America will also be participating, bringing their expertise to the forefront.
- An evening programme will offer agents immersive experiences, complete with themed dining and entertainment, to equip them with resources for promoting Latin America.
- A prize draw will be held at the end of each evening, adding an element of excitement to the informative sessions.
Tourism boards from several Latin American countries, including Peru, Argentina, and Nicaragua, are confirmed to showcase their destinations at the upcoming LATA roadshow in the UK. This event promises to highlight the diversity and allure of Latin American travel opportunities. The roadshow is slated for July 1-3 in key UK locations: Glasgow, Leeds, and Chester, following the successful LATA Expo event held at the De Vere Beaumont Estate near Windsor.
Renowned specialist operators such as Latin Routes, Journey Latin America, Explore, Abercrombie & Kent, and Aurora Expeditions are among the participants. These operators aim to bring firsthand insight into their unique travel packages and experiences, enhancing the opportunities for travel agents to better serve their clients.
The roadshow features an interactive evening programme designed specifically for agents interested in expanding their portfolio to include Latin America. The programme includes themed food, drinks, and authentic Latin American entertainment, providing a comprehensive cultural immersion designed to ignite interest and enhance knowledge.
Agents participating in the event will gain access to essential information and key contacts, equipping them with the tools necessary to effectively market and sell a diverse range of Latin American destinations. An exciting feature of the programme is the nightly prize draw, intended to engage attendees further and provide additional incentives for involvement.
The LATA roadshow stands as a pivotal event, offering invaluable insights and opportunities to expand into the Latin American travel market.
