Essity has chosen PR Agency One for its B2B communications in UK and Ireland.
- The collaboration aims to boost Essity’s profile as a leader in various brand categories.
- Focus includes trade publications, communication of corporate strategies, and commercial successes.
- Essity underscores its focus on sustainability and customer dignity.
- PR Agency One aims to communicate Essity’s values and societal contributions.
Essity, a leader in personal wellbeing, has appointed PR Agency One to spearhead its business-to-business communications across the United Kingdom and the Republic of Ireland. This strategic partnership aims to elevate Essity’s standing as a frontrunner in categories including TENA, Tork, Cushelle, and Bodyform.
The Manchester-based PR agency is tasked with enhancing Essity’s visibility and reinforcing its leadership status. A primary objective is to capitalise on editorial opportunities within trade and business publications, promoting the company’s corporate strategies and commercial triumphs.
Gareth Lucy, Communications Director for Essity in the UK and ROI, expressed confidence in the partnership, highlighting the importance of proficiency in communicating complex industry specifics. He stated that PR Agency One has an established record in B2B communications, aligning with Essity’s ambition to spotlight its value proposition.
Essity is keen on advancing narratives around its market growth, net-zero objective validation, and its investments within UK manufacturing. Highlighting sustainability, Essity aspires to create a narrative around its contribution to a healthy, sustainable, and circular society.
Stephen Sanders of PR Agency One remarked on the privilege of articulating Essity’s story, driven by its commitment to sustainability, tackling period poverty, and meeting evolving needs in elderly care. This partnership aims to resonate positively with audiences, underscoring Essity’s productive societal role.
The alliance with PR Agency One marks Essity’s step towards fortifying its communication strategy across key markets.
