Journey Further has elevated its Salient platform with new features.
- The platform now includes enhanced search capabilities for better PPC management.
- Real-time data and scoring bring faster, transparent campaign insights.
- Location and trends features optimise operations and identify emerging opportunities.
- Partnerships with major brands showcase Salient’s growing influence.
Journey Further has introduced a series of powerful enhancements to its Salient platform, augmenting its ability to deliver high-impact marketing insights. The new features are designed to empower marketers by unlocking consumer value through opportunities, audience engagement, relevance, and measurable impact.
Among the standout additions is the ‘search excellence’ feature, which promises to revolutionise pay-per-click (PPC) campaign management. This feature enables users to track optimisation with custom scoring, rapidly identify growth opportunities, and access real-time performance data. It also boasts a comprehensive A/B testing database and ensures adherence to best practices, enhancing transparency and account management.
Another significant update is the ‘location optimiser’, which streamlines operations by integrating real-time inventory management, automated bidding, and geo-targeted insights to maximise return on investment (ROI) and improve decision-making. Hazel Clark from Boots Hearingcare highlighted the effectiveness of these features in enhancing digital marketing efficiency and customer targeting.
In addition, the ‘trends monitor’ integrates data from Google and TikTok to identify trending topics and predict seasonal demand shifts. This allows businesses to strategically target in-demand products and stay ahead of competitive trends. Virgin Money’s Will Morris praised this dashboard for its utility to the social media team.
The platform’s enhancements have attracted notable clients including Barbour, Clarks, and Sizzler, reflecting its expanding reputation. Sasha Shennikov from Sizzler acknowledged the platform’s role in uncovering new channels for return on investment, particularly in digital public relations and social media. This marks a period of impressive growth for Journey Further, with over 160 experts across four offices worldwide and a substantial revenue increase over the last four years.
Journey Further’s Salient platform demonstrates significant advancement with its latest updates, empowering marketers globally.
