A-Rosa River Cruises UK&I has appointed Emma Rodgers as the new regional sales manager for the north of the UK.
- Emma Rodgers brings extensive experience from her previous roles at Classic Collection, KLM, and Riviera Travel.
- Rodgers is set to enhance A-Rosa’s brand and sales in Northern England, Scotland, and Ireland.
- Her responsibilities include strategy implementation, marketing campaigns, and agent product training.
- Emma Rodgers will officially begin her role on 2 January 2024.
A-Rosa River Cruises UK&I has made a significant appointment by naming Emma Rodgers as the new regional sales manager for the north. With a robust career history that includes substantial roles at Classic Collection, KLM, and Riviera Travel, she brings a wealth of industry experience to her new position.
Rodgers’ career began in retail management with Kuoni, and she subsequently transitioned into account management roles at both KLM and Riviera Travel. Her latest position was with Classic Collection, which solidified her reputation in the travel industry. At A-Rosa, Rodgers is tasked with invigorating the brand’s presence and enhancing sales across Northern England, Scotland, and Ireland.
In her new role, Rodgers will be responsible for executing sales strategies, orchestrating innovative marketing campaigns, and providing comprehensive product training to agents. This holistic approach aims to bolster the company’s interaction with trade partners and increase their market footprint.
Lucia Rowe, the managing director of A-Rosa, expressed her excitement about Rodgers joining the team, highlighting her extensive knowledge from both the agent and operator perspectives. Rowe remarked that Rodgers’ understanding of the sales process is expected to yield outstanding results.
Set to commence her responsibilities officially on 2 January 2024, Rodgers is enthusiastic about returning to the river cruise sector, which she describes as a personal passion. She is eager to collaborate closely with A-Rosa’s trade partners, aiming to amplify the company’s already vibrant brand.
Emma Rodgers’ appointment marks a pivotal step in A-Rosa’s strategic expansion in the northern UK region.
