Emirates is set to enhance Western Australia’s allure by launching joint marketing campaigns with Tourism Western Australia. The UAE-based airline aims to accommodate the surge in UK travellers.
The collaboration is part of a broader strategy to capitalise on growing UK tourism demand. With a significant increase in UK visitor numbers, the airline is also adding an extra daily service to Perth.
Emirates has announced a new partnership with Tourism Western Australia aimed at boosting the region’s profile amongst UK travellers. The initiative comes in response to a notable uptick in demand from this market, highlighted by a significant increase in passenger numbers. The partnership seeks to attract more tourists through innovative joint marketing strategies.
In a strategic move to meet growing demand, Emirates is expanding its flight capacity on the Dubai to Perth route. From December 1st, a second daily service will be introduced, enhancing connectivity between the two cities.
This expansion aligns with the upward trend in UK visitors to Australia, reinforcing Emirates’ commitment to facilitating international travel and tourism growth.
The United Kingdom has emerged as the largest source market for visitors to Western Australia. Emirates reports a quarter increase in UK passenger numbers over the last year. The carrier’s efforts have been instrumental in drawing 111,000 UK visitors to Perth in the year up to September 2023.
These visitors contributed significantly to the local economy, with an estimated £170 million spent. The increased duration of stays, averaging 25 nights compared to 22 nights in 2019, further underscores the appeal of the region.
Emirates has recorded a remarkable 40% rise in business class bookings to Perth in 2023. This surge reflects growing confidence and interest in premium travel options among UK visitors.
The increase in business class travellers not only highlights the airline’s robust service offerings but also suggests a wider trend of enhanced spending and demand for luxury travel experiences.
Emirates’ expansion strategy includes maintaining a competitive stance against other airlines. It offers a one-stop service to Perth, strategically positioned against Qantas’ direct flights and other connecting services via the Middle East and Asia.
Such strategic positioning, combined with enhanced service offerings, strengthens Emirates’ foothold in the competitive aviation market.
The influx of UK tourists into Western Australia has substantial economic benefits. Increased visitor numbers translate to higher revenue for the hospitality and tourism sectors, stimulating local businesses and employment opportunities.
Emirates plays a pivotal role in this economic uplift by facilitating travel and transportation, thereby supporting regional economic growth.
The partnership between Emirates and Tourism Western Australia paves the way for sustained growth in the tourism sector. By leveraging their combined resources, they aspire to enhance the global appeal of Western Australia.
Through continued collaboration, both entities aim to ensure a steady influx of international visitors, securing long-term economic benefits for the region.
The collaboration between Emirates and Tourism Western Australia marks a significant step towards bolstering the region’s tourism sector. By expanding flight capacities and implementing joint marketing efforts, they aim to cater to the growing interest from UK travellers, promising continued economic advantages.
