Emerald Cruises partners with ITV for a new series highlighting luxury sailing.
- The series ‘Judi Love’s Culinary Cruise’ will feature the Emerald Azzurra.
- Sales incentives include £75 worth of points for Mediterranean bookings.
- Additional rewards include culinary gifts and training incentives for agents.
- The initiative underscores Emerald Cruises’ commitment to supporting their trade partners.
Emerald Cruises has strategically partnered with ITV to launch a new television series centred around one of its luxury yachts, the Emerald Azzurra. The series, titled ‘Judi Love’s Culinary Cruise,’ is poised to captivate audiences by offering a glimpse into the world of opulent cruising, buoying the brand’s presence on primetime TV. This initiative not only aims to attract a wider audience but also provides additional marketing leverage for the cruise line.
To coincide with the launch of the series, Emerald Cruises introduces a range of enticing incentives designed to galvanise its trade partnerships in the UK. Agents booking Mediterranean sailings between November 1 and 29, 2024, stand to earn £75 worth of points. These points can be exchanged for various gifts and vouchers, providing a lucrative opportunity for the agents involved. This initiative serves as an encouragement for agents to maximise their engagement with customers during the promotional period.
Complementing the financial incentives is an array of luxury culinary rewards, such as private chef experiences, a meal for two at a prominent restaurant, and cooking classes. These offerings highlight the commitment of Emerald Cruises to enhance their partners’ experiences, further strengthening their relationship with the trade sector.
Emerald Cruises has also introduced a training module aimed at enhancing agents’ knowledge of luxury yacht travel. The initial group of agents who complete the training will receive a branded bag as a token of appreciation. According to Nick Hughes, the director of sales and partnerships, the initiative marks a significant opportunity for agents to increase their sales by leveraging the visibility of cruising on television.
Hughes also emphasized the importance of ongoing support and training available through various channels, including online modules and social media platforms. The company’s investment in educational resources underscores its dedication to equipping agents with the necessary tools to succeed in a competitive market environment.
The collaboration between Emerald Cruises and the television series aims to invigorate interest in luxury cruising while rewarding agents for their efforts.
