EasyJet is reintroducing flights to Luxor, Egypt, marking its return after more than ten years. The service will commence from Gatwick Airport and offers a unique opportunity for travellers eager to explore historical sites.
From 11 November, EasyJet’s flights to Luxor will operate bi-weekly on Mondays and Thursdays, catering to tourists keen on exploring its rich cultural heritage. Luxor’s notable attractions include the Luxor Temple and the Valley of the Kings, making it a destination ripe with archaeological significance.
Reviving Connections With Luxor
After an absence spanning more than a decade, EasyJet is restoring its flight services to Luxor from Gatwick Airport. The flights, starting on 11 November, are scheduled for Mondays and Thursdays. Luxor stands as an archaeological treasure, home to the extraordinary Luxor Temple, the famous Valley of the Kings, and the tomb of the iconic Pharaoh Tutankhamun. This move signifies a renewed connection to a destination steeped in history and cultural wealth.
Expansion of EasyJet Holidays
In a pioneering move, EasyJet holidays will now offer river cruise packages from Luxor, featuring seven-night Nile cruises through a collaboration with Jaz Hotels and Resorts. These packages provide an integrated experience combining flight, cruise, and local hospitality, opening avenues for cultural immersion like never before.
For travellers seeking extended stays, EasyJet holidays have also made Luxor’s range of hotels available for booking, allowing for broader exploration opportunities within this historic locale.
New Routes to Sharm el Sheikh and Oslo
EasyJet is also expanding its winter service to the Egyptian resort of Sharm el Sheikh, launching from Liverpool starting 14 February.
These flights will run on Mondays and Fridays, reflecting EasyJet’s commitment to increasing access to popular destinations.
In addition to Egyptian routes, two new routes to Oslo from Manchester and Liverpool will also begin in November, further diversifying EasyJet’s winter schedule.
Promotional Campaigns in London
To herald the launch of its Luxor packages, EasyJet holidays engaged London commuters with a unique promotional event. Figures dressed as the ancient Egyptian god Anubis were seen mingling with the public in landmark areas such as Oxford Circus and Piccadilly Circus.
Such events not only draw attention to Luxor’s historical allure but also enhance EasyJet’s visibility in key markets. The campaign culminated at Cleopatra’s Needle alongside the Thames, symbolically bridging London with Luxor’s extraordinary history.
Management’s Insight on New Ventures
Ali Gayward, EasyJet’s UK country manager, expressed excitement about launching the new routes, highlighting that the airline will now offer over 41 new routes, including three brand new destinations.
This strategic expansion underscores EasyJet’s endeavour to cater to a diverse and expansive customer base, providing them with a range of leisure destinations across its winter schedule.
Additionally, Paul Bixby, EasyJet Holidays’ chief commercial officer, remarked on the accessibility of new Nile cruises, which offer a variety of options such as the Iberotel Crown Empress, the Jaz Crown Jubilee, and more.
New Horizons for EasyJet
The addition of Luxor and other destinations signifies a strategic enhancement of EasyJet’s offerings. This development is seen as a move to broaden EasyJet’s appeal and improve connectivity to culturally rich destinations worldwide.
With the incorporation of these new routes, EasyJet aims to tap into the increasing demand for travel to historical and culturally significant locations.
Conclusion of Promotional Activities
EasyJet’s assertive promotional strategies are set to elevate its presence in the competitive airline sector, with Luxor at the forefront of its renewed focus on historical travel.
In conclusion, EasyJet’s re-entry into Luxor, complemented by innovative holiday packages, marks a significant step in its journey towards offering enriching travel experiences. This strategic initiative not only re-establishes connections with Egypt’s historical gems but also broadens travel possibilities for its clientele. By aligning modernity with antiquity, EasyJet opens doors to exploratory travel that promises adventure and discovery.
