As EasyJet Holidays embarks on a period of strategic expansion, several developments are poised to strengthen its market position.
- EasyJet Holidays plans to hire additional trade distribution managers, enhancing agent support.
- The company achieved multiple record-breaking sales days with significant trade contributions.
- New initiatives, including enticing incentives, aim to boost sales during peak periods.
- Future plans embrace sustainability and governance with industry-first frameworks.
- Strategic focus is set on expanding training and communication avenues for agents.
As EasyJet Holidays embarks on a period of strategic expansion, they are set to strengthen their market position with a series of bold initiatives. The company’s intention to recruit two or three more trade distribution managers underscores its commitment to bolstering support for agents. This move aims to enhance their already significant outreach, which currently involves collaboration with over 5,000 agents, and is part of a broader strategy to foster closer relationships through increased face-to-face engagement.
A hallmark of recent successes for EasyJet Holidays has been the recording of several record-breaking sales days, particularly through trade channels, which now represent the largest share of their business performance. Natasha Marson, the head of trade distribution, has hinted at innovative developments in the pipeline, particularly with their ‘Big Juicy Fam’ concept, which aims to continue this upward trajectory.
During high-sales periods, EasyJet Holidays is implementing a gamut of strategies to maintain momentum. These include a £5 booking incentive and an array of daily prizes, such as electronic gadgets and shopping vouchers, for agents booking in January and February. A standout incentive is the chance to win a holiday each week, which is designed to further encourage trade.
Emphasising its commitment to sustainability, the company is developing holidays of longer duration to alleviate peak season pressure on destinations, alongside piloting AI technology to reduce hotel food waste. EasyJet Holidays has also aligned with the UN World Tourism Organisation to craft a unique environmental, social, and governance framework for tourism businesses, cementing its forward-thinking ethos.
The strategic roadmap for EasyJet Holidays also includes substantial improvements to their trade portal and more comprehensive training programs for agents. Their innovative ‘Team Orange On Tour’ events and ‘Big Orange Party’ gatherings are crafted to stimulate agent engagement and promote camaraderie.
Looking ahead, EasyJet Holidays anticipates another surge in activity as they forecast a second peak, largely driven by customers yet to commit to holiday bookings. With their 2024 programme packed with opportunities, and summer 2025 holidays already available, the company is strategically positioned to drive future growth.
EasyJet Holidays is strategically positioning to consolidate its market presence through innovative strategies and sustainable practices.
