EasyJet Holidays has announced plans to conduct another ‘Unpacked Fam’ trip, inspired by the overwhelming success of its inaugural ‘race across the Balearics’ event, which captivated participants with its unique structure and innovative approach.
The initial trip challenged 30 travel agents to navigate Majorca and Ibiza, employing a custom app filled with clues, reminiscent of the TV show ‘Race Across The World’. This approach broke away from conventional travel experiences, focusing on excitement and the personal enrichment of its participants.
EasyJet Holidays crafted a unique familiarisation experience by engaging 30 agents in a dynamic challenge across Majorca and Ibiza. Participants, divided into five groups, utilised an app that guided them via clues, creating an air of mystery and excitement. This unconventional structure departed from traditional formats, aiming to enrich agents with firsthand experiences that would resonate with their clients.
The itinerary was carefully framed to ensure agents experienced various facets of the destination, enriching their understanding and ability to sell these locations effectively.
The element of competition was infused through a leaderboard system, where agents raced to reach destinations via public transport and on foot. This feature not only encouraged engagement but also offered practical insights into travel logistics within the Balearics.
Lynsey McGill from Bonny Travel lauded the app’s effectiveness in keeping agents engaged and informed, enabling her to discern the nuanced differences across hotel chains and room types. Her testimony underscores the trip’s value in enhancing commercial skills and product knowledge.
The success of this initiative is evident in agents’ positive feedback and the resultant bookings, indicating that sustainability can effectively be intertwined with commercial practice in travel planning.
Natasha Marson, Head of Trade Distribution, expressed enthusiasm about continuing to innovate in creating memorable experiences that agents can translate to clients. The intent to expand on this model demonstrates a strategic commitment to evolving familiarisation efforts.
At the journey’s end, a prizegiving ceremony at the Grand Palladium White Island Resort & Spa recognised agent achievements in creativity, engagement, and camaraderie throughout the trip. An overall winner was awarded a substantial voucher, celebrating not just participation but the collaborative spirit fostered during the programme.
EasyJet Holidays’ Unpacked Fam tour successfully redefined the familiarisation trip experience, combining innovation, engagement, and sustainability. The programme has set a new standard for agent-based learning adventures, demonstrating the power of immersive experiences.
As plans for future trips take shape, EasyJet Holidays is poised to build on this success, continuing to foster enriched understanding and enthusiasm among travel professionals.
