Dune London has reopened its White City Westfield location with a fresh look aimed at enhancing the shopping experience.
- The store spans 101 square metres and features collections for women, men, and accessories.
- Dune’s new store concept draws inspiration from its logo, crafted by the brand’s in-house teams.
- A plan to implement this new concept in more stores across the UK is set for 2025.
- Dune CEO Nigel Darwin expressed enthusiasm about the store and its updated design.
Dune London has strategically reopened its White City Westfield store, presenting a newly revamped retail environment. This significant update seeks to provide patrons with a more engaging and dynamic shopping experience. The store, now covering an expansive 101 square metres, brings together an extensive range of the brand’s offerings, including women’s shoes, accessories, and men’s collections.
The latest store concept is a product of Dune’s internal creative and store development teams. Taking inspiration from the brand logo, the design aims to create a harmonious and welcoming atmosphere for customers. This new concept reflects the modern aesthetic and brand identity that Dune wishes to communicate across its retail spaces.
Currently, Dune operates eight stores in London and maintains 52 standalone locations throughout the UK, alongside various concessions. With the newly implemented store concept, the brand plans to extend this design to additional outlets in 2025, marking a cohesive upgrade across its retail presence.
Nigel Darwin, CEO of Dune Group, voiced his excitement about the store’s reopening, highlighting the importance of the Westfield White City location. Darwin stated, “We are thrilled to reopen our Dune London store in Westfield White City, showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.” His comments underscore the strategic significance of this location as a premier shopping destination.
The reopening of Dune London’s Westfield White City store marks a pivotal step in the brand’s retail evolution, focusing on enhanced customer experiences.
