Dune London has reopened its Westfield White City store after a significant renovation.
- The store features a new design with champagne gold and warm cream tones.
- Bespoke monogrammed furnishings and textured walls add a sophisticated touch.
- The reopening is a part of Dune’s new retail concept rollout.
- Dune plans to extend this store concept to more locations in 2025.
Dune London has successfully reopened its 1,090 square foot store located within the Westfield White City shopping centre, concluding a two-month refurbishment period. The refreshed interior underscores a sophisticated palette, featuring champagne gold and warm cream tones. The walls, adorned with textured and tonal hessian colours, complement bespoke monogrammed furnishings, creating an elegant and inviting shopping environment.
The reopening marks a significant step in Dune London’s broader retail strategy, aiming to enhance customer experience through a new flagship store concept. Nigel Darwin, CEO of The Dune Group, expressed enthusiasm about the development, emphasising the brand’s objective to deliver top-tier shopping experiences. “We are thrilled to reopen our Dune London store in Westfield White City, showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags,” he stated.
Westfield White City stands as an exemplar of retail destinations, attracting a diverse clientele. Within this context, Dune London’s new store is positioned to capture the attention of both loyal and new consumers. Darwin’s statement, “Westfield White City is a great shopping destination, and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best,” reflects this strategic positioning.
Dune London’s retail footprint is already extensive with eight stores in London and 52 standalone sites across the UK. The company intends to roll out this new store concept to additional locations in 2025, signalling its commitment to elevating retail aesthetics and consumer engagement standards.
The reopening of Dune London at Westfield White City symbolises a pivotal phase in its retail evolution, aligning with future store rollouts.
