Gold Medal has launched its new Dubai and Arabia brochure with a series of engaging initiatives.
- More than 30 travel agents attended training at Gold Medal’s HQ for the brochure’s launch.
- The brochure highlights popular destinations like Dubai and Abu Dhabi and emerging spots like Oman and Qatar.
- Twelve prominent suppliers provided hands-on training to agents, covering diverse offerings.
- Agents can win a spot on an Abu Dhabi fam trip by promoting Dubai or Arabia packages.
Gold Medal has introduced its latest Dubai and Arabia brochure, marking the event with a series of initiatives designed to captivate travel agents and enhance their professional development. This new addition is the fifth in their 2024-25 portfolio, signifying a commitment to offering diverse travel experiences that cater to varied customer preferences.
In a strategic move to equip agents with in-depth knowledge, Gold Medal invited more than 30 agents to its headquarters in Leyland, Lancashire, for a comprehensive training session. This event, held on August 20, included face-to-face training provided by twelve distinguished Dubai and Arabia suppliers, such as Jumeirah, Miral, and Banyan Tree. These sessions aimed to enhance agents’ understanding of the destinations featured in the new brochure.
The freshly launched brochure continues to promote perennial favourites like Dubai and Abu Dhabi. However, it also places a spotlight on rapidly emerging destinations within the region, such as Oman and Qatar, along with other lesser-known yet alluring locations like Ras Al Khaimah, Ajman, and Fujairah. This expansion reflects an increasing demand for unique holiday experiences and caters to the evolving interests of travellers.
Agents who engage with these offerings have the chance to participate in a fam trip to Abu Dhabi. Of the four available spots, three are being offered through a prize draw for agents who successfully register a Dubai or Arabia package with Gold Medal between August 20 and October 15. Furthermore, a wildcard draw will provide an additional opportunity, aiming to incentivise proactive engagement with the new travel packages.
Deborah Wadhams, head of long-haul product, highlighted the enduring appeal of Dubai as a top-selling destination. She remarked on the rising demand for the region and the enthusiasm for showcasing lesser-known areas through attractive hotel and resort options. She emphasised the importance of offering fresh inspirations for agents, particularly through multi-centre holidays that combine different destinations, such as Dubai with Mauritius or Oman with the Maldives.
The Dubai and Arabia brochure launch by Gold Medal represents a pivotal step in enriching travel offerings and agent expertise.
