Newcastle’s creative agency, Drummond Central, has achieved significant growth through notable client acquisitions in 2024.
- With its team now comprising 64 members, the agency marks its 20th anniversary this year.
- The agency was chosen by prominent brands, including Fentimans, FAGE, and Dreams, for strategic and creative direction.
- Recent hires have strengthened various departments, including creative, planning, and human resources.
- Ongoing recruitment reflects the agency’s dynamic progress and ambitious future plans.
Drummond Central, a Newcastle-based creative agency, continues its trajectory of growth by expanding its team to 64 members, coinciding with a series of high-profile client wins throughout 2024. This expansion notably aligns with the agency’s 20th anniversary, underscoring a significant year of achievements.
In a testament to its strategic capabilities, Drummond Central was appointed as the lead agency for the renowned soft drinks brand, Fentimans. Tasked with developing a new creative platform, the agency is currently in the production phase of this project, marking a crucial addition to its portfolio.
Furthermore, the agency has been selected to spearhead the launch of FAGE’s new product range, Creamy Dreamy, in the United States. This international assignment highlights Drummond Central’s ability to attract and manage major global brands.
Demonstrating its competitive edge, Drummond Central secured a contract with the UK bed retailer, Dreams, following a competitive pitch. This collaboration involves crafting a comprehensive creative strategy, with initial campaigns slated for release in 2025.
The agency’s recent recruitment drive has bolstered its creative and client services teams, each welcoming four new additions. Additional roles were filled within the planning and human resources departments, reflecting a holistic growth approach.
Managing Director Dan Appleby attributes these successes to the team’s dedication and innovation, emphasizing the positive impact of the new employees across all functions. His remarks highlight the agency’s readiness for continued expansion, with current vacancies further underscoring its growth ambition.
Drummond Central’s strategic client acquisitions and workforce expansion cement its position as a leading agency in the creative industry.
