Market Harborough Building Society introduces a new app to promote financial education, known as Doshi.
- The app aims to enhance money management skills and financial awareness among its users.
- Doshi is a part of Market Harborough’s effort to foster financial resilience in the community.
- The initiative coincides with alarming statistics on low financial literacy among British adults.
- Doshi employs engaging methods and real-life rewards to motivate users.
Market Harborough Building Society has made a significant advancement in financial education by launching the Doshi app, which is designed to improve money management skills and financial awareness among its members and the local community. This effort aligns with the Society’s ‘Thrive! Agenda’, focusing on enabling individuals to secure homes and build financial resilience. The agenda has previously facilitated financial contributions to local foodbanks, charities, and affordable housing programmes.
The Doshi app addresses the financial literacy crisis in the UK, where a survey conducted by Opinium for Abrdn highlighted that approximately 23 million British adults have low financial literacy. The app offers engaging lessons and real-life rewards intending to bolster users’ financial wellness. Users are encouraged to set financial goals, such as saving for emergencies, and can earn points through various activities on the app, redeemable for popular retailer gift cards.
Iain Kirkpatrick, CEO at Market Harborough, expresses immense pride in supporting members through Doshi, emphasising the importance of empowering the community with essential financial management tools. The app, with its reputation as the UK’s ‘Duolingo of Money’, is reinforced by partnerships with more than 15 financial organisations, ensuring a comprehensive educational experience for users.
Daniel Rose, founder of Doshi, shares his enthusiasm for the app’s mission to empower all UK adults with the confidence to manage their finances effectively. This sentiment underscores the strategic intentions behind the ‘Thrive! Agenda’, marking a proactive approach in enhancing the financial well-being of adults in the area.
The app is designed to be easily accessible, with downloads available via QR codes on the Market Harborough Building Society’s website. It supports both iOS and Android platforms, reflecting a commitment to broad accessibility and user convenience.
Market Harborough’s introduction of the Doshi app represents a forward-thinking step in enhancing financial literacy within the community.
