The North West B2B agency has unveiled a significant rebrand, enhancing its market presence.
- The rebranding initiative was led by Social Chain and Fearless Adventures founder, Dom McGregor.
- Founded over three years ago, the agency, formerly known as The Ratcliffe Brothers, now operates under the brand ‘noticed.’
- The agency has shown impressive growth, generating £4.25 million in revenue over the past 12 months.
- Niall and Morgan Ratcliffe, the founders, have marked their significance in the industry with innovative approaches.
The rebranding of the North West B2B agency, now called noticed., marks a pivotal shift in its market strategy, driven by the influential guidance of Dom McGregor, a well-known name due to his association with Social Chain and Fearless Adventures. This strategic move aims to elevate the agency’s brand image, aligning with its business growth and expansions across various international markets.
Originally established as The Ratcliffe Brothers over three years ago, the agency has demonstrated remarkable success by generating over £4.25 million in client revenue within a year, alongside managing 160.5 million impressions across its accounts. The founders, Niall and Morgan Ratcliffe, have successfully leveraged their expertise and networking capabilities to expand their client base, which includes the NHS and Ibiza’s Ocean Beach, across 12 countries.
The inception of the agency was rooted in a spontaneous idea that quickly gained traction thanks to the innovative use of personal branding and social media platforms by the Ratcliffe brothers. With Niall’s background in a London startup and Morgan’s experience in corporate finance and economic analysis, the duo transitioned their career paths to explore the potential of a B2B agency, initially named after themselves due to their close collaboration and familial connection.
Dom McGregor’s involvement, initiated through a mutual advisory role, was crucial in recognising the limitations of their original branding. McGregor’s advice prompted a comprehensive rebranding process that included a new name, new logo, and revamped marketing materials, guided by creative director Grayson Chappell. The result is ‘noticed.’—a brand identity designed to reflect the agency’s commitment to delivering noticeable results for its clients.
The rebranding process itself was executed swiftly, completed in approximately three weeks, demonstrating the agency’s agility and commitment to change. The new brand identity was celebrated with a team effort in a launch video shot in Preston, encapsulating the ethos of collective creativity and dedication that drives noticed.
The successful rebranding under Dom McGregor’s guidance sets a promising path for noticed. to make impactful strides in the competitive arena of B2B services.
