The public perception of cryptocurrency has changed over the years, going from something that’s seen as a fringe online concept to something that’s more generally understood and accepted – if still somewhat niche. This middle ground that it finds itself in can sometimes be difficult for businesses that are unsure as to what stance they should adopt towards cryptocurrency. Is there large enough of an audience who engage with it to cater towards or would that be a waste of resources? Understanding what you can do with it, and how other businesses have resolved this issue, might help you to move forward.
Allowing the Use of Crypto
You might think to follow the route laid down by many businesses before you, and simply allow cryptocurrency as a form of payment for your services. This might not always be possible, and you might feel as though a large part of it depends on how present you are as an online brand compared to a physical one. This option has the split consideration of perhaps being more difficult to logistically implement, but easier to incorporate your various audiences and their differing needs.
It can help in some instances to make a platform more welcoming or appealing. If someone wants to play online slots UK, they have a plethora of different options to choose from, and there are going to many subjective factors that shift the needle here. One of those, however, might be a degree of flexibility in how they’re allowed to pay, with the allowance for crypto bound to sway some people.
A Quiet Awareness of Changes
It might be that you’re not quite ready to make these kinds of changes to your brand yet. Perhaps they don’t feel relevant enough, or maybe they shouldn’t be a priority when you have so many things that you want to do and not quite enough time or money to do them all with. In this case, it’s not so much that you’re ruling out letting customers pay with cryptocurrency, you’re just becoming aware of how much demand there is for it. Even if this demand isn’t directly coming your way at the moment, you might see how your competitors benefit or struggle when they shift to a model that accommodates it – this kind of research can be informative and ultimately invaluable.
An Aversion
Being aware in general is something that can help you to better define your stance. While it might feel strange to rule out anything entirely, especially when it has the potential to be beneficial to you at some point, cryptocurrency might be quite far from what your primary audiences are familiar or comfortable with. On the one hand, allowing it to be used as a payment option is simply making accommodations for people who might want to use it, it’s not forcing anyone to. However, it’s still worth being aware of topics that large numbers of your customers tend to respond negatively to as that can help you to avoid them.
