Dnata is set to engage the travel industry with a dedicated ‘Australia Week’.
- ‘Australia Week’ will feature webinars highlighting various travel sectors.
- Key industry representatives from Australia will participate in discussions.
- Dnata aims to underline strong partnerships and unique experiences available in Australia.
- The event includes a chance to win an exclusive familiarisation trip.
Commencing on the 4th of March, Dnata, in conjunction with Tourism Australia and other partners, will host ‘Australia Week’, a week-long series of webinars aimed at the travel industry. This initiative is designed to showcase Australia’s allure and the collaborative strength of Dnata and its B2B travel brands, including Gold Medal, Pure Luxury, and Cruise Plus.
Each day within this week-long virtual showcase will focus on a distinct travel sector, ranging from luxury travels to adventure tours, with content developed by Dnata’s premier brands and Tourism Australia. Industry professionals will have the opportunity to deepen their understanding of Australia’s offerings through expert-led discussions and panel sessions featuring representatives from various Australian states.
Sarah Lancashire, Marketing Director at Dnata B2B, affirmed the significance of Australia as a prime destination for their brands, frequently ranking in the top five amongst their offerings. She emphasised that the campaign is an excellent platform to explore Australia’s unique experiences and highlight the extensive expertise and product range that Dnata provides.
To further incentivise participation, Dnata has announced special giveaways during the webinars, including details of an upcoming familiarisation trip to Australia. Engaging content, coupled with incentives, aims to inspire travel agents and professionals, providing them with fresh insights and knowledge about one of the world’s most captivating travel destinations.
Pete Mills of Tourism Australia notes the long-standing partnership with Gold Medal and the enthusiasm for continued collaboration. This educational initiative is part of a broader effort to invigorate interest and professional knowledge about Australia, aligning with their goal to present novel and rewarding travel opportunities.
The ‘Australia Week’ programme signifies a pivotal moment in strengthening travel ties and enhancing the knowledge base within the industry.
